December 2023 was the best month Just Pizza & Pasta has ever had, with the number of covers served up a whopping 30% on the same time the year before. Usually, June is the peak season on the Isle of Man thanks to the annual TT event, but not in 2023.
Overall, Just Pizza and Pasta served 62,000 customers over the course of the year. That’s an incredible 1200 customers every week! And this is no flash in the pan. 2023 may have been the best year they have ever had since they opened in 2016, but this is just part of a fantastic story of growth which has seen this brand build into something truly special.
No wonder Statista reports that Italian restaurants are among the most popular in Britain, with takeaway pizzas alone bringing more than £3.4billion a year. Looks like Just Pizza & Pasta have done more than their fair share to help those numbers!
SO, WHAT’S THE SECRET OF THEIR SUCCESS? HOW CAN THIS SIMPLE RESTAURANT CONCEPT BE SO POPULAR, AND WHAT DOES THAT MEAN FOR YOU?
Just Pizza & Pasta has style by the bucket load, there’s no doubt about that, but it’s no flashy chain restaurant set up to compete with the big-name city centre brands. It’s a destination which becomes part of the local community, a hub for people from all walks of life who just want to enjoy great food in a warm, friendly atmosphere.
Of those 62,000 customers who visited last year, a great number were families who live nearby, couples, and local businessmen. They’re even seeing people come in now as adults and teenagers who first visited when they were kids 7 years ago when the restaurant opened. Customers who come back time and time again, and have made Just Pizza & Pasta part of their lives.
These are people who want more than just a generic pizza or bowl of pasta. They want a place to go, and be a part of.
This is a restaurant with heart.
Opening your own restaurant with a Just Pizza & Pasta franchise is your chance to tap into an already established business model, but still enjoy the kind of fresh, dynamic, independent feel which puts you front and centre of a great local experience. It really is the best of both worlds.
Bruno Lago, Point Franchise ©