SpudBros & Taster Sign Major Development Agreement with SUR Group to Launch SpudBros Express Across Scotland

SpudBros Express Expands into Scotland Through Strategic Partnership with SUR Group

SpudBros Express, the baked potato concept developed by the SpudBros founders in partnership with Taster, is set to make its debut in Scotland through a significant new agreement with franchise operator SUR Group. The partnership will see the launch and expansion of SpudBros Express locations across key Scottish markets, with the inaugural opening planned for July 2026 on Lothian Road in Edinburgh.

Strategic Rollout to Target Edinburgh and Beyond

Under the terms of the agreement, SUR Group will oversee the development and operation of SpudBros Express franchises throughout Scotland. The Lothian Road site was chosen for its prime central location, high foot traffic, and a diverse mix of residents, students and visitors. Discussions are already underway regarding additional Scottish locations as part of a broader expansion plan.

SUR Group, recognized for its experience in managing multiple franchise brands including Home Instead, Black Sheep Coffee, Mathnasium and easyStorage, brings its expertise to this latest venture. The company currently employs more than 500 staff across Scotland.

Leadership Perspectives on Growth and Opportunity

Suhail Rehman, Group CEO of SUR Group, expressed enthusiasm about introducing SpudBros Express to the region. He stated,
“SpudBros Express is one of the most exciting emerging food brands we have seen in recent years. The business has built incredible momentum through a combination of simplicity, quality and strong customer engagement, and we believe the concept has significant long-term growth potential across Scotland. As a group, we are highly disciplined in the brands we partner with. We look for concepts with strong fundamentals, operational scalability and clear consumer demand. SBX stood out immediately. We are excited to launch the brand in Edinburgh and look forward to building a strong Scottish presence over the coming years.”

Tariq Din, Business Development Director at SUR Group, added,
“We see a real opportunity to bring something fresh and different to the Scottish quick service market. The Edinburgh site is a fantastic first location for the brand and we are already progressing discussions on future locations.”

Brand and Market Confidence

The brand’s social media presence is substantial, with over 5 million followers on TikTok, 1.49 million YouTube subscribers and more than 1.2 million followers on Instagram. This high level of digital engagement has played a key role in SpudBros Express’s rapid growth and ability to resonate with both consumers and franchise partners.

Bertrand Peyrat, CEO at Taster, shared his perspective on the new partnership:
“This agreement represents an important milestone in the continued expansion of SpudBros Express across the UK. SUR Group brings an exceptional operational track record and deep experience in scaling consumer-facing brands across Scotland. Edinburgh is a fantastic city for the next stage of the brand’s journey, and we are excited to work alongside SUR Group to establish a strong long-term presence in the Scottish market.”

Matteo Frigeri, Founder of Seeds Consulting, which supported the agreement, emphasized the market’s appetite for new franchise opportunities:
“SpudBros Express has quickly become one of the most sought-after emerging franchise opportunities in the market because the brand resonates strongly with both consumers and experienced operators. We have already onboarded a number of exceptional franchise partners across key territories, which reflects the confidence the market has in the concept and its long-term potential.”

With preparations underway for the Edinburgh debut, the partnership signals a new phase of national growth for SpudBros Express in the competitive fast-casual dining sector.