Maplebrook Wills franchise

Min investment


Maplebrook Wills franchise

The future can be written

We help people distribute their assets according to their wishes by writing the perfect will for their circumstances and preparing other legal documents such as Lasting Powers of Attorney (LPAs). We also help them with related services such as prepaid funeral plans and trusts to protect their homes.

Minimum investment

Funding support
Third Party

Total investment
12,500 +VAT

Franchise fees
12,500 +VAT

Business type

Expected revenue after 2 years

Minimum investment

  • Operating fee:
  • Advertising fee:
    2% marketing fee
  • Royalty fee:
    25% monthly royalty fee
  • Average floor space:

About Maplebrook Wills

Do you want to start a business with 6 figure potential?

Maplebrook Wills legal franchise

What do Maplebrook Wills do?

Our franchise holders provide will writing and other related services to the public. Will writing is a recession-proof industry in which for the right person and with the right support system, it is surprisingly easy to develop a business bringing in six figures every year whilst also providing a vital service to your local community.

People live and people die. If you have a will before you pass, your hard-earned assets will go on to benefit your loved ones. But nearly two-thirds of UK adults dont have a will because nobody likes to think about their own death, even though its sadly inevitable.

Everybody needs a will so we can say with some confidence that your market of potential customers will never be saturated.

What will Maplebrook Wills provide you?

Its no exaggeration to say that being a Maplebrook Wills franchisee provides you with the opportunity to generate a six-figure business.

We offer wills from £149 and upwards depending on circumstances, guiding clients to happily choose the most appropriate product and price point for themselves. But writing a will is rarely the end of our business relationships with clients. Because we provide our clients with the most useful and up-to-date information, it is normal to identify other services that a client may need. In fact, we have found that on average each client is worth just over £1,000.

Those additional services include trusts, probate, LPAs and funeral plans. When you help provide these extras, directly or indirectly, you can boost your income by up to 40%.

What do you get with Maplebrook Wills?

  • Access and training to the use Maplebrook Wills bespoke EDGE software platform, custom built for Maplebrook Franchisees.
  • Access to MY.MAPLEBROOK, our online knowledge base, including a video library and other training and support content.
  • Exclusive territory of potential clients.
  • Support from Head Office when you need it, including invoicing and admin functions.
  • Ongoing help and support from the Chief Trainer and Head of Legal who are always on hand to answer any technical question you need help with.
  • Access to our PR, brand & marketing experts, to support you with lead generation.
  • Individual landing page on the company website with leads coming directly to your telephone and email address.
  • Corporate branded merchandise starter pack, including business cards, e-signature, stationery and attestation kit.
  • VOIP phone with a business number and answering system, giving you access to the Maplebrook Wills business network.
  • Site advice on operational start-up including office location.
  • Professional Indemnity Insurance (PI) worth £2 million.
  • AFA approved

Training and support provided

Initial training

Unlike any other Professional Will Writing franchise, Maplebrook has a Doctor of Law as Head of Legal. You will receive the very best and most up to date Legal and Tax knowledge available. All broken down into easily understood, practical, and applicable knowledge.

The Initial week-long training course is held in Bristol. This week includes all technical training in writing wills, powers of attorney (LPAs), pre-paid funeral plans and an intro to Trust planning. This weeklong course will also teach you how to use our bespoke software platform, the Edge, how it can help you run your business, aggregate leads and walk you through the sales process.

Maplebrook wills franchisee networking 

Ongoing support

  • Exclusive Multiple Trust Training sessions run by Dr Paul Hutchinson, ensuring the latest in all matters Legal and Tax regarding Trust planning.
  • Sales calls and meetings with your clients in your exclusive area led by the Top Will Writer UK (New Leaf) 2016 & 2017 Mike Pugh.
  • Business Training, support and mentoring weekly with Gary Keating (#3 Action Coach in the UK, Top 50 Action Coach Worldwide) and Jane Carvell (Action Coach Business Growth Specialist, Action Coach). They lead a weekly hour-long program covering every aspect of your business growth.
  • Just imagine what 50 hours of professional business coaching can do for you and your business!?! I know you will love this stuff. It's literally a massive game changer to your business. The results are out of all proportion to the effort.
  • The fortnightly Maplebrook Kaizen meeting enables you to speak with other franchisees in a town hall meeting that furthers best practice. Lead by Mike Pugh, this also includes the latest updates to the EDGE, Maplebrooks unique proprietary software platform that runs your business.
  • Monthly Trusts Talk w Dr Paul Hutchinson is a one-hour ZOOM meeting with Maplebrook franchisees to discuss the latest in Trust planning. This is another opportunity to get personal feedback on cases and best practice.


The ideal Maplebrook Wills franchisee

Are you fed up with the daily corporate grind, operating in a business with no model or support? Are you seeking a new challenge? Do you want the satisfaction of running your own business, whilst also being provided with the training and support you need from a leading company in its field?

We are looking for motivated, enthusiastic individuals who want to maintain and develop their own network of clients in the recession-proof industry of Will writing an industry in which, for the right person, it is surprisingly easy to develop a six-figure annual income.

Being awarded a franchise with Maplebrook Wills and becoming a legacy planner will give you the freedom to choose your own work patter, attend client meetings, build a strong network of contacts within your territory and develop your business using the Maplebrook Method.

You dont need any formal qualifications or training we teach you how to write wills, build a client base and run your business.

You dont need to be a seasoned salesperson although some B2C sales experience will help.

You dont need to reinvent the wheel we have a winning formula which we will teach you, along with the right strategies and marketing collateral you need to hit the ground running.

You do need excellent written and verbal communication skills and a sharp eye for detail.

You do need life experience and the ability to develop a rapport with a wide range of people quickly and easily.

And you do need to be able to multi-task, prioritise your workload and manage a busy schedule. If you have a sense of humour thatll help too!

If this sounds like you and you want to escape the rat race, then a Maplebrook Wills franchise could be right for you.

Maplebrook Wills' history

Maplebrook Wills was founded as a franchise business by Mike Pugh and he runs the company today as well as his own hugely success territory. Mike has a proven track record of success. In 2016 and 2017 he won the coveted award of Top Will Writer in the UK presented by New Leaf Will Writers Federation (NLWWF).

This was achieved through establishing and implementing a methodology for generating leads, selling and writing Wills, harnessing supplementary income streams from services that complement Will writing, and generating more leads. All in a stunningly successful virtuous circle.
Maplebrook Wills has documented this methodology and is now looking to share it with ambitious franchisees.

Maplebrook wills will writing franchise

Head of Legal, Dr Paul Hutchinson LLB (Hons), LLM (Wales), Ph.D, Grad.PLL, F.I.P.W., F.Inst.Pa is a Fellow of the Institute of Professional Willwriters, a fully Licensed Paralegal and a Fellow of the Institute of Paralegals. He sat on the panel of experts for the Legal Services Board, moderating Wills as part of the investigation into the regulation of Wills and estate administration. Paul is also an Affiliate member of STEP - The Society of Trust and Estate Practitioners whose members are widely regarded as the most qualified specialists in Wills and trusts. Today, Dr. Paul supports our franchisees as a legal mentor so that they can have the confidence that if they can't answer a client question immediately, they can pick up the phone or write an email and inquire, getting the correct answers at the right time for their clients.

Our mission statement is to empower will writers through knowledge and training to be able to act in a way to help their community and at the same time earn a decent living. We do that through ongoing training and support, so we don't leave anybody behind. There's thousands of will writers in this country. They're doing it on their own and they don't understand the value of actually having a support mechanism where they have the facility to ask questions and gain knowledge easily. We provide that here. We've spent a lot of time and effort building these relationships because monetary success is an outcome, but true success is the ability to go through your community in a respected fashion.