As a franchisor, recruiting franchisees can be a daunting process. You’re putting your brand in the hands of a stranger, and getting that process right is incredibly important.
When starting a franchise, you want to feel confident that it’ll work out. Though there’s no guarantee, franchising comes with far fewer risks than starting your own business from scratch. Still, certain pitfalls might prevent franchisees from finding success. Here’s how you can avoid them.