Franchising details
Exclusive Local Online Advertising Platform
What’s On In empowers franchisees to operate a unique, home-based digital advertising business focused on their own exclusive postcode or territory. The franchise allows any business to advertise on a tailored website, attracting local consumer attention through a self-service platform that features high visibility, full tracking, and affordable advertising rates. There are no restrictions on advertising industries, making the platform versatile and attractive to a broad range of local businesses.
The franchise website is preloaded with initial potential advertisers worth £5,000 to jump-start revenues, providing franchisees with an excellent return on investment opportunity from the start.
Flexible Franchise Models for Growth
The franchise offers three models to suit different expansion goals: single postcode area franchise, master franchise, and corporate franchise. The single franchise grants exclusive rights to operate one postcode area anywhere in the UK or internationally. The master franchise enables ownership of multiple postcode areas with discounted fees, resale rights, and subletting flexibility. The corporate franchise is designed for large-scale investors aiming to develop national or international income through multiple websites and territories.
This pick & mix approach allows franchisees to create custom portfolios matched to their ambitions, with options to spread payments over several months interest-free to ease entry costs.
Diverse Income Streams and Support
Franchisees benefit from four main income streams: advertiser sales commissions, income from a tradespeople directory, affiliate commissions from ads placed by major brands, and earnings from a job platform integrated into the website. The innovative 50-50 system also enables franchisees to maximize profits by employing commission-based salespeople who share revenues.
Extensive member support and training is provided, including access to resources, advice, and practical tools to build the business successfully. This comprehensive support system combined with flexible operations ensures franchisees are well-positioned to capitalize on the growing online advertising market.
Franchise costs and details
Training and support
In-depth member support and training are provided through a dedicated online members’ area featuring tips, advice, and practical help for launching and expanding the Whats On In business successfully.
