Franchising details
Unique and Progressive Swimming Programme
Turtle Tots delivers a comprehensive aquatic education programme, beginning with aqua-natal yoga classes for expectant mothers and continuing through specialised swimming lessons for babies and toddlers. Operating over 250 warm pools across the UK and Ireland, the franchise supports more than 14,000 children and their carers weekly. The swimming lessons are designed with a focus on water confidence and essential life-saving skills, conducted in a fun and sociable environment that respects each child’s developmental cues.
Comprehensive Training and Support System
The franchise guides new franchisees through a rigorous training path that includes becoming qualified swimming teachers via the Swimming Teachers’ Association (STA), alongside a bespoke 5-day Turtle Tots training course mixing online and practical pool sessions. Additional specialist training, such as a 4-day aqua-natal yoga course, is available for those wishing to teach the Turtle Tums programme. Business training spanning marketing, merchandise management, IT, health and safety, and customer service ensures franchisees are prepared to manage and grow their operations successfully.
Multiple Revenue Streams and Scalable Business Model
Franchisees benefit from three main revenue channels: conducting swimming lessons, underwater photography services, and selling branded merchandise through the online shop. Initially, franchisees often teach lessons themselves but quickly expand by employing additional teachers and administrative staff, enabling business growth and diversified operations. This flexible model allows franchisees to tailor their time commitments and operational scale according to their ambitions and local market demand.
Franchise costs and details
Training and support
Turtle Tots provides extensive training assistance, including STA swimming teacher qualification support, a 5-day blended training programme, optional 4-day aqua-natal yoga certification, and 2 days of business training at headquarters. Ongoing CPDs, webinars, workshops, and annual conferences further support franchisees throughout their operations.
