Franchising details
Overview of The Camping and Caravanning Club Franchise
The Camping and Caravanning Club is a prestigious outdoor organisation founded in 1901, making it the oldest and largest camping club globally. It operates numerous campsites across the UK, with franchisees managing five of these sites. Franchisees gain access to a large membership base of over 700,000 campers, providing a strong customer foundation. The Club’s mission emphasizes highly satisfied members, supporting a community with access to over 4,000 camping locations nationwide.
Franchisees operate their campsites independently while benefiting from the Club’s brand recognition and promotional efforts. This partnership allows franchisees to attract a dedicated customer base and deliver services in alignment with the Club’s values, known as ‘The Friendly Club’. The business model combines hands-on campsite management with support from the Club, ensuring high standards and consistent quality across franchise locations.
Support and Training for Franchisees
The Club offers a comprehensive training and development programme designed to equip franchisees with the skills required for running successful campsites. This includes knowledge on site operations, customer service, and business management, all reinforced by ongoing support. Franchisees receive advice and assistance both during the startup phase and as ongoing operational support once established.
Franchisees play an active role in daily operations, from managing bookings and facilities to maintaining the site and dealing with customer needs. This hands-on approach ensures campers receive a high level of service consistent with the Club’s well-regarded reputation. The collaborative relationship between franchisee and Club fosters a supportive environment for business growth.
Investment and Market Position
The franchise operates within the Holidays & Travel sector as a premises-based investment franchise, specifically catering to the B2C market. The estimated start-up investment is approximately £400,000, reflecting the cost of establishing and running a campsite under the Club’s brand.
With a robust member base and the largest marketplace of camping locations in the UK, franchisees have access to a strong and loyal market. The Club’s extensive network and historic presence provide a competitive advantage in attracting campers, supporting franchise growth and sustainability over time.
Franchise costs and details
Training and support
Comprehensive training and ongoing support are provided to ensure franchisees possess the skills and knowledge necessary to manage their campsites effectively. This includes initial setup assistance, operational guidance, and continuous mentoring aligned with the Club’s ‘Friendly Club’ spirit.
