Franchising details
Brand Overview and Market Presence
Southern Co-op is a significant player in the retail convenience sector with a heritage of over 150 years. Operating just under 200 company-owned stores across the south of England, it complements its portfolio with franchise opportunities under the ‘Welcome’ fascia. This dual model ensures a strong regional presence from Bristol through Kent and into central London, serving B2C retail customers in a varied mix of locations including petrol forecourts.
Franchise Model and Site Requirements
The franchise model targets interested operators who secure potential sites, with Southern Co-op providing professional advice on site suitability. Franchise stores vary in size typically between 1,600 and 6,000 square feet, emphasizing quality over quantity. This approach ensures each franchise location is tailored to local market needs, supporting franchisees in building strong connections within their communities.
Operational Support and Technology Integration
Southern Co-op invests significantly in operations support, providing franchisees with EPOS systems, operational manuals, and comprehensive intranet resources to streamline communications. The co-op handles EPOS installation and covers dual data line costs to maintain reliable connectivity. Continuous support is offered through operations managers, who manage new store openings and provide ongoing in-store guidance to sustain business growth and operational excellence.
Franchise costs and details
Training and support
Southern Co-op provides comprehensive training programs combining initial and ongoing support. Franchisees and their store teams access a full suite of e-learning modules covering essential topics such as health and safety, customer care, food handling, data protection, and age challenge policies at a nominal annual cost per person. Additionally, franchise operations managers, all former store managers, actively support new store openings with hands-on guidance, including at least three days per week during the 12-week induction period. After this, regular visits every four weeks and weekend support ensure continuous operational assistance and business development.


