Franchising details
Brand and Market Focus
Kokoro specializes in providing fresh, tasty, and healthy Oriental fast food, aiming to deliver flavorful meals that resonate with health-conscious consumers. The brand mainly targets young professionals and students, establishing a loyal customer base in South West London while expanding its reach across the broader UK market.
Franchise Network and Growth
Launching its flagship store in Kingston Upon Thames in 2010, Kokoro rapidly expanded its presence to encompass approximately 70 stores. Most of these are situated in South West London, but plans are in place to accelerate the brand’s growth into North and East UK regions, signaling robust expansion ambitions.
Franchisee Role and Support
Franchisees are responsible for day-to-day retail operations, including staff supervision, ingredient ordering, cooking, serving, and customer satisfaction. Kokoro offers comprehensive support through on-the-job training covering business operations, hygiene, safety, and human resources to ensure franchisees are well-prepared and supported throughout their journey.
Franchise costs and details
Training and support
Kokoro provides thorough support and training including on-the-job coaching covering all aspects of business operations such as hygiene, safety, and human resources, ensuring franchisees are capable and confident in managing their stores.
