Franchising details
About Go Direct Lettings
Go Direct Lettings is a well-established property lettings and management franchise headquartered in Birkenhead, Merseyside. The business provides professional services to landlords and tenants, operating branches in Liverpool, Wirral, Manchester, Warrington, and Glasgow. It offers two franchise models: the traditional ‘High Street’ franchise with exclusive territories covering up to 40,000 properties, and the ‘Home Start’ home-based franchise allowing entrepreneurs to build their business from home. Each territory is carefully selected based on demographic analysis to maximize market penetration and return on investment.
Franchise Model and Investment
The ‘High Street’ franchise requires an initial franchise fee of £17,500 plus VAT, payable in stages starting with a £1,500 reservation fee to secure a territory. Additional overheads are estimated at £25,000 in the first year, rising to £40,000 in the second year to cover premises and staffing costs. The ‘Home Start’ franchise offers a lower-cost alternative at £7,500 with a focus on working from home. Both models are supported by extensive branding, legal documentation, market-leading software, and tailored marketing campaigns designed for a strong business launch and ongoing growth.
Support and Training
Go Direct Lettings provides comprehensive initial and ongoing training, including a 10-day in-house training course at its headquarters, plus five days of in-territory training. Franchisees receive 24/7 operational support, assistance with legal compliance, hiring, site fit-out, insurance, and marketing. The franchisor supplies branding materials, signage, legal documents, and a dedicated website with branded social media accounts. Regular franchisee meetings encourage knowledge sharing and continuous development to ensure sustained profitability and growth.
Franchise costs and details
Training and support
Comprehensive training is provided including a 10-day in-house course at the head office, five days of in-territory training, and 24/7 ongoing support. Franchisees receive assistance with legal requirements, site set-up, recruitment, insurance, marketing, and full training on market-leading software.
