Franchising details
Business Model and Services
Fresh Car Valeting operates as a mobile car valeting business offering premium cleaning services delivered directly to customers’ locations. Franchisees provide a professional, first-class car care experience by leveraging the brand’s proven systems, marketing strategies, and technology platforms, all while maintaining operational flexibility. The model is designed to eliminate the need for premises or significant overhead, creating a low-cost entry point for business ownership. Franchisees can rent vehicles or supply their own, and all customer acquisition and diary management is handled centrally through Fresh’s automated booking system.
The service appeals to customers who value convenience and quality, with franchisees managing their own company operations to build a loyal client base. With over two dozen mobile franchises in operation across the UK, the model has demonstrated scalability and market acceptance.
Franchisee Support and Training
Fresh Car Valeting provides comprehensive initial training that covers all aspects of mobile car valeting, customer management, and business operations, regardless of prior experience. Franchisees receive full support including customer generation, diary management, and financial processing, enabling operators to focus on delivering services. The training includes hands-on guidance and practical experience, supported by a dedicated Franchise Support Manager who maintains regular contact to assist with business growth and problem-solving.
This robust support network is complemented by a franchisee community that promotes peer learning and networking, helping owners overcome the challenges inherent in mobile service operations and ensuring ongoing development within the system.
Financial Aspects and Investment
The franchise offers a low-cost entry with a franchise fee of £5,000 and a total investment around £8,500 including optional equipment and vehicle deposits. Ongoing fees include a marketing and management fee of 20% of gross revenues. Fresh Car Valeting provides various financial initiatives such as optional vehicle rental at approximately £350 per month and access to government funding schemes for eligible franchisees, facilitating accessible franchising opportunities.
The company guarantees minimum enquiries worth £10,000 within the first three months and offers earnings top-ups if franchisees do not average £18,000 annually during the initial six months. This financial structure supports franchisee cash flow, mitigating risks during the critical startup phase.
Franchise costs and details
Training and support
Comprehensive training is provided to all franchisees, regardless of prior experience. Fresh Car Valeting delivers hands-on operational instruction, business management coaching, and ongoing support through dedicated Franchise Support Managers. Franchisees benefit from customer generation, diary management, and a supportive community network, ensuring full assistance from business setup through ongoing operations.
