Franchising details
Business Model and Service Offering
easyStorage operates as a mobile storage franchise, providing customers with a unique alternative to traditional self-storage by delivering portable storage units directly to their location. Customers benefit from a door-to-door service where expert crews handle all packing and loading, ensuring convenience and security. The easyPods remain in the van until sealed and transported to local secure facilities for storage, eliminating the need for lifts and corridors, thus maximizing storage efficiency and reducing costs by up to 50%.
Market Position and Brand Strength
easyStorage is part of the reputable ‘easy’ family of brands, known for value and reliability. With near full UK coverage and aspirations for international expansion, the franchise capitalizes on a growing storage market that is projected to expand significantly. Their award-winning investments in technology and infrastructure position franchisees to launch from a strong foundation, supported by a brand with high consumer recognition.
Growth Potential and Target Audience
The franchise targets both B2B and B2C markets by offering affordable storage solutions that appeal to cost-conscious consumers and businesses. easyStorage’s mobile model supports multiple unit growth for ambitious franchisees, offering opportunities for expanding fleets across large territories. Their business model focuses on driving customer awareness, delivering excellent service, creating loyal customers, and encouraging reinvestment for growth, making it attractive for diverse entrepreneur profiles.
Franchise costs and details
Training and support
Comprehensive training is provided including a compulsory 5-day classroom course covering 15 modules plus a practical 40-hour on-the-job training period. Post-launch, franchisees have access to the dedicated Franchise Academy offering workshops, accredited external courses (health and safety, financial management), refresher training, and operational competency development.
