diddi dance

Franchise Concept and Market Positioning

diddi dance is a UK-based preschool dance franchise founded in 2003 that focuses on delivering high-quality dance education to very young children through short, engaging 45-minute classes. These classes emphasize movement to original music and include props, action songs, dancing games, and fun exercises, all designed to foster a love of dance and support early childhood development in alignment with the Early Years Foundation Stage (EYFS) framework. The business operates primarily as a mobile model where franchisees deliver classes at nurseries, schools, and community venues, optimizing flexibility and reducing overhead costs.

The franchise appeals to entrepreneurs seeking a part-time, family-friendly business in the childcare and children’s activities sector. Franchisees do not need prior dance qualifications, only enthusiasm for working with children and the energy to deliver engaging classes.

Franchise Package and Support Structure

diddi dance provides a comprehensive “business in a box” franchise package that includes a 5-year renewable licence, exclusive territories, demographic analysis, all intellectual property including an extensive syllabus with original music, lesson and party plans, and access to a fully integrated online booking and CRM system. Franchisees receive detailed launch, training, and operations manuals, as well as personalised website pages. The franchisor offers ongoing daily support to ensure business success and personal franchisee assistance.

Training covers practical teaching skills, sales, business planning, marketing, reporting, CRM system management, and social media, empowering franchisees to build and grow their businesses independently while benefiting from structured guidance and resources.

Revenue Streams and Business Operations

Franchisees typically generate income through preschool dance classes, birthday party events, and contracts with nurseries and schools for onsite dance sessions. Daily responsibilities include teaching classes, customer service, managing social media, securing venues, and nurturing customer relationships to convert trial classes into regular bookings.

The franchise operates with low overhead due to the mobile model and hourly rental of community venues instead of long-term leases. This enables franchisees to create profitable, flexible businesses compatible with family or other commitments. The system has grown to over 40 franchisees covering more than 50 territories across the UK.