Daisy First Aid

Brand and Market Positioning

Daisy First Aid is a well-established and multi-award-winning franchise operating exclusively in the United Kingdom. It specializes in delivering easy-to-learn baby and child first aid training, aimed at parents, carers, schools, and childcare providers. The brand is nationally recognized and holds accreditation from the British Franchise Association, reflecting its commitment to high standards and ethical franchise practices. It operates as a flexible home-based franchise, allowing franchisees to balance business ownership with family and personal commitments.

The franchise emphasizes removing the fear associated with first aid by providing knowledge and confidence to deal with emergencies effectively. Franchisees benefit from exclusive local territories based on population, enabling them to build strong community presence and brand reputation without internal competition.

Franchisee Support and Resources

Daisy First Aid offers franchisees extensive support, including full initial training covering both paediatric first aid and business management. Franchisees receive branded business documents, training materials, first aid equipment, lesson plans, and uniform. Ongoing support includes access to a dedicated business development coach, an online training hub, regular marketing and PR guidance, IT and website support, and a private franchisee community network facilitating peer support.

National PR coverage, marketing templates, and a strong founder presence in media campaigns further reinforce franchisee marketing efforts. This support system is designed to ensure that franchisees feel connected and equipped to run a successful and sustainable business within their exclusive territories.

Business Model and Financial Overview

The Daisy First Aid franchise requires a modest initial investment, with start-up costs of approximately £10,000 including VAT, positioning it as an accessible opportunity in the childcare and children’s activities sector. Franchisees operate their own Daisy First Aid businesses locally, running classes with flexible scheduling that can fit around lifestyle needs.

Revenue is generated through first aid classes and online course sales, with franchisees earning from approximately £60 per hour up to £600 for full two-hour classes. The ongoing fee structure includes a monthly minimum management fee of £100 or 10% of monthly revenue, whichever is greater. This hybrid fee aligns franchisor success with franchisee earnings while providing continuous training, marketing, and operational support.