City Calendar

Unique Community Marketing Concept

City Calendar operates through a distinctive business model centered around locally designed Advent Calendars, each consisting of 24 doors. Each door offers a gift or voucher redeemable at participating local businesses, creating a direct link between consumers and the community. This concept encourages customers to engage with multiple partners in their area, increasing visibility and sales for small and medium-sized enterprises. The calendar serves as a tangible and attractive marketing tool that simultaneously benefits consumers, local businesses, and charitable organizations.

The franchise focuses on collaboration with local merchants to create offerings that resonate with community interests, ranging from food items and experiences to physical products. Consumers purchase the calendar and redeem the gifts, resulting in increased foot traffic and secondary spending for participating businesses. This cyclical local interaction enhances community bonds and promotes economic activity in the regions served.

Master Franchise Expansion and Support

Since its launch in Denmark in 2017, City Calendar has expanded to operate 37 franchises domestically and has begun international growth via master franchise partnerships in Norway, Germany, and the Netherlands. The model targets master franchise owners who are prepared to build and manage franchise networks within their regions. City Calendar provides comprehensive training, support, and operational materials, ensuring franchisees can successfully launch and scale their operations.

Franchisees benefit from low startup costs, no necessity for employees or inventory, and the flexibility to work hands-on within their communities. The brand emphasizes work-life balance and entrepreneurial independence. The company offers ongoing assistance in marketing, printing, graphic design, and business development to ensure profitability from year one.

Profitability and Operational Advantages

City Calendar’s franchise system is designed for profitability with minimal fixed costs. Franchisees pay royalties of 3-5% of revenue plus approximately 1% advertising contributions. There are no rent or payroll obligations, and the model requires virtually no inventory, which lowers financial risk significantly.

This seasonal marketing tool aligns with local traditions around Advent calendars, creating predictable demand and workflow each year. Documented case studies from Denmark show strong revenue generation with calendar sales and proven benefit to business partners. Franchisees receive a full support package, including manuals and marketing materials, enabling them to generate profitability quickly and sustain long-term growth.