Franchising details
About Cello
Launched in 2015, Cello specialises in creating home fragrance products that combine aesthetic appeal and aromatic quality. The company offers an ever-evolving range of items including ultrasonic diffusers, electric melt burners, scented candles, wax melts, fragrance oils, and reed diffusers. Drawing inspiration from current trends, Cello provides 15 signature fragrances such as Berry Burst, Butter Fudge, Caribbean Coconut, and Cinnamon Spice that cater to diverse customer preferences. These scents can be mixed and matched to create unique personalized aromas, empowering customers to become fragrance mixologists.
Many of Cello’s products are sold through independent retailers, large chains like John Lewis, and online platforms including Amazon, reflecting solid consumer demand. The franchise model is designed to capitalize on this momentum by partnering with passionate entrepreneurs eager to bring these bespoke scents to markets across the UK.
How a Cello Franchise Works
As a Cello franchisee, you will own a fully stocked retail store within your chosen territory, offering a curated range of home fragrance products and accessories. Following the core ethos that ‘the customer is always right,’ franchisees are expected to maintain excellent customer service to drive repeat business. The franchisor supports store setup, including shop fit-out guidance, inventory supply, materials, and equipment. Franchisees receive comprehensive initial training covering business operations, products, and service excellence along with ongoing support from head office.
The franchise agreement grants rights to use the Cello brand and trademarks in a defined area for five years with renewal options. Additional resources provided include marketing support, a franchise operations manual, staff planning strategies, IT stock management systems, and pricing guidance aimed at optimizing store performance.
Franchisee Profile and Support
Cello seeks ambitious entrepreneurs who are passionate about customer service, possess commercial awareness, and have a strong attention to detail. While previous retail experience is not mandatory, commitment to the brand’s service ethos and enthusiasm for the home fragrance industry are essential. Franchisees benefit from full training programs to familiarize themselves with Cello’s systems and standards.
Marketing assistance includes social media and PR support to build local awareness, along with access to comprehensive sales and promotional materials. This support ensures franchisees launch their businesses with confidence and have the necessary tools to sustain growth over time, making this a rewarding and exciting franchise opportunity in the lifestyle sector.
Franchise costs and details
Training and support
Cello provides comprehensive initial training covering all business operations, product knowledge, systems, policies, and customer service. Ongoing support from head office includes operational guidance, marketing assistance, and updates to ensure franchisees maintain high standards and grow their businesses successfully.
