Franchising details
Business Model and Market Focus
Capital Electrical Wholesalers™ (CEW) operates primarily as a premises-based franchise, focusing on a market that includes SME electrical contractors, the construction industry, and the DIY sector. The business model emphasizes supplying popular and fast-moving electrical products such as cables, switches, lighting, tools, and consumables. Franchisees operate from secondary retail premises or small business park/industrial units, requiring premises size between 1,200 to 2,500 ft², which offers convenience without the need for large warehouse spaces.
Product Range and Customer Service
CEW prides itself on offering a vast range of popular, quality products from leading industry brands, supported by trade counters open six days a week. The franchise provides personal service, competitive pricing, and technical advice.
If a product is not stocked, it can usually be ordered and supplied within 24 hours, helping to maintain low stockholding levels and supporting healthy cash flow. The franchise targets electrical contractors predominantly, focusing on providing them with fast, reliable access to essential electrical materials.
Support and Franchisee Requirements
The franchise offers a well-structured operating platform, comprehensive training programs at the flagship store and in franchise premises pre-launch, and ongoing support from the Greenford head office in areas including marketing, IT, supply chain, stock management, and finance. Franchisees are expected to employ a knowledgeable team and actively lead in local markets, engaging directly with customers to grow their business. Prior electrical industry experience is not necessary, but franchisees must be motivated, entrepreneurial, and eager to learn.
Franchise costs and details
Training and support
CEW provides comprehensive training for new franchisees covering all aspects of operating a franchise, including on-site training at the flagship store and the franchise location before launch. Ongoing support is provided in business operations, marketing, IT, supply chain management, stock handling, and finance to ensure franchisees are fully equipped to succeed.
