Franchising details
About Babyballet®
Babyballet® was established in Halifax, England, in 2005 and has since become a leading preschool dance franchise in the UK and internationally. The franchise offers a fun, non-competitive dance program designed specifically for children from six months to six years of age, emphasizing confidence and development through play. Babyballet® classes incorporate engaging characters and creative teaching methods, making dance accessible and enjoyable for all children regardless of ability.
Today, the brand operates across the UK, Australia, New Zealand, and Singapore, with over 89 franchisees running classes for more than 25,000 children every week. The program has been accredited with a gold stamp by the Children’s Activities Association, highlighting its quality and developmental appropriateness.
Babyballet® champions a family-friendly franchise model, with many franchisees being parents themselves who appreciate the flexibility to balance business and family life. Franchisees manage exclusive territories, marketing local classes, parties, and merchandise, supported by a comprehensive toolkit and dedicated head office assistance.##### Business Model and Franchise Packages
Babyballet® operates a hybrid franchise model offering two packages: one designed for franchisees with dance qualifications and experience, and another for those without dance experience who recruit qualified teachers. This inclusive approach broadens the opportunity to both dance professionals and business-minded entrepreneurs.
Franchisees receive an exclusive territory and rights to run classes, parties, shows, and merchandise sales in their area. The initial franchise fee grants access to proprietary syllabus materials, music, operational systems, bespoke customer management software, marketing support, and equipment tailored to each class level.
The business encourages flexibility, allowing franchisees to tailor their daily schedules to meet personal and family needs, making it especially attractive for those seeking a balanced lifestyle. Earnings derive from multiple streams including tuition fees, themed birthday parties, stage shows, and retail merchandise commissions.##### Training and Ongoing Support
New franchisees complete an intensive one-week training program at babyballet® headquarters in Halifax, covering all operational, teaching, and business management aspects. The training equips franchisees with the skills and knowledge needed to run a successful franchise from day one.
Ongoing support is available from head office, including access to a private franchisee forum, regional networking events, monthly online seminars with experts, and an annual franchise conference. Direct, personal access to executive leadership, including the company founder, ensures franchisees feel valued and supported.
Comprehensive resources are provided, such as marketing materials, equipment, and business management tools, while franchisees benefit from partnerships offering discounted insurance and specialized business services. This strong support framework contributes to the stable growth and success of the franchise network.
Franchise costs and details
Training and support
Comprehensive initial training includes an intensive one-week program at the Halifax headquarters, covering teaching syllabus, business management, marketing, and use of proprietary CRM systems. Ongoing support features access to head office staff, a private franchise forum, monthly expert webinars, regional events, and annual conferences, providing continuous franchisee development and peer networking.
