Mythbusters: Running a Franchise Will Automatically Make You Rich

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Can franchises make you money?

For first-time franchisees, there can be a substantial amount of ambiguity and misleading information when it comes to choosing a franchise and expectations of what starting a franchise unit will be like. One myth circulating in the franchise world is that running a franchise will automatically make you rich. Today, we unpick this myth, explain why it isnt necessarily true and suggest how you can choose the best franchise option.


Before embarking on your franchising journey, its important to be well-informed and have realistic goals about what you can achieve. Yes, the franchising industry is thriving more than ever, with it contributing 710,000 jobs to our economy and being valued at £17 billion, which is an increase of over £2 billion since 2015. And, yes 93 percent of franchisees claim profitability. But, unfortunately, it simply isnt true that running any franchise will automatically make you rich. To explain why, we can break this statement down in three ways.


1. The definition of rich

First of all, what does rich really mean? The dictionary definition of rich is having a lot of money or valuable possessions. But one persons idea of a lot will differ significantly to someone elses. According to success guru Tony Robbins on what it means to be rich,

abundance is a mindset, not a dollar amount

Although its important that the franchise makes money, personal fulfilment matters too. Someone making double the amount you are could be dissatisfied with other areas of the business. If you invest in a franchise that suits your values and allows you to have some fun, this should boost your overall happiness and motivate you to strive towards business growth in the future.

2. Not all franchises are created equal

The kind of success that can be generated by one type of franchise wont be the same as what you get out of another type its all relative.

Lets take a UK-based footcare business and McDonalds as an example. While buying into a hugely successful and powerful brand like McDonalds will most likely offer the chance to earn more than a local footcare franchise if both are profitable, this doesnt necessarily mean its the best investment option for you.

It might be that it isnt possible to invest into a global fast food brand because you dont have the years of experience that it asks for. In this case, you should find an opportunity where you dont need any experience (there are lots of them), that matches your personal values and that can give you an incredibly high level of job satisfaction.

That being said, just because a franchise opportunity has a relatively low investment, it doesnt mean you wont earn as much as one with a higher one but more on this later.

3. Running a franchise is hard work

The idea that running a franchise will automatically make you rich is problematic. Operating a successful, profitable franchise requires lots of hard work, dedication and commitment. Yes, there are many entrepreneurs who have become what many people would consider rich from franchising, but the majority of the time, this is because they are extremely hardworking and have invested both financially and personally in making it as successful as possible.

Even the most lucrative franchises cant guarantee financial success to every franchisee. It is not the franchise model alone that makes a franchisee rich, but the way in which the franchise is handled across all areas of the business. In brief, there is no shortcut to fortune. Profitability comes with judiciousness, hard work and determination.

Akram Kahn went from working at KFC as a teenager to the successful owner of 14 restaurants. He said:

I like the structure of franchising I havent got the confidence to open my own restaurant.

Kahn invested in his first franchise in 2002, and just four years later sold up and bought nine other KFC restaurants. He created a company called Gastronomy Foods to manage his business interests - its now valued at an incredible £15 million.

He also commented:

I want to be the best at what I do, and I don't care whether that's mopping the floor or running a company. I don't believe in mediocrity. I want to be hero or zero, make me the villain or make me the hero, nothing in between.

Amir Kahn is a true example of franchise success not occurring automatically. From a young age, he was dedicated to the brand, worked hard and had ambitious plans for the future.

You can read more about how to run a successful franchise according to the UKs top franchisees here.

To be in with a chance of having your own franchise success story, its important to:

  1. Choose the right franchise
  2. Follow the system
  3. Have a solid business plan
  4. Make the most of the franchisors support
  5. Look for ways to improve yourself
  6. Work to your strengths
  7. Develop a good work-life balance
  8. Recruit a great team of employees
  9. Market your business effectively
  10. Ask for feedback from employees and customers

Read more about becoming a profitable franchisee here.

How do I know which franchises have the greatest chance of generating profits?

Here are five key pieces of advice to consider before you sign a franchise agreement; youll have a much higher chance of meeting financial expectations if you keep them in mind:

1. Low-cost franchises can make money too

There is no correlation between the amount of money that is spent on a franchise and the amount of money it can subsequently earn. High investment costs dont necessarily indicate a highly successful business. In fact, low investment costs are more common in certain sectors attached to franchises that can be run from home, eliminating expensive set-up fees.

Therefore, it is not unusual for low-cost franchises to exceed expectations by generating a high return on investment, while more expensive franchises fail to cover the initial franchise fees and set-up costs.

Browse our top 10 low-cost franchises to consider in 2020 here.


2. Dont rely on one financial figure

Now that weve established that financial success doesnt necessarily go hand-in-hand with high investment costs, its important to remember that focussing on one financial figure in general will not paint a complete picture of the franchise opportunity.

With this in mind, you should pay particular attention to the bottom-line numbers. The gross revenue of a specific franchise may seem appealing, but you should also look at the profit margin, which is the money that remains after all outgoings have been paid. The bottom line of the business is much more important than the top line when youre trying to understand a franchise's profit potential.

3. Steer clear of trendy franchises

When considering franchises, always ask yourself: Is this a business that caters to a fad? Although many people might like the idea of becoming part of a trendy, new business, if you are interested in achieving a high profit margin in the long run, its worth avoiding trendy businesses altogether.

This is because the most profitable franchises are often established and have already been tried and tested in different economic climates. Some highly profitable and enduring franchises include Spar, Costa Coffee, Kumon Maths and Burger King. In comparison, trendy businesses usually have a new range of products or services that have not had the opportunity to prove their longevity.

4. Check its not a scam

There are plenty of scams around, many originating from work-from-home franchises that dont exist but promise to make you rich. If you dont research the franchise thoroughly before you commit, you run the risk of spending vast amounts of money and seeing no returns. Take the time to search the internet for complaints by entrepreneurs who have had bad experiences with the business. Learn more about this topic here.

5. Consider the point of exit profits

In some situations, the most effective way of making money from a franchise is to sell it after resale value has built up. If you want to maximise the resale value, invest in a franchise that doesnt rely on you to run its operations daily. This way, a higher resale value can be generated.

Running a profitable franchise a final word

Theres no rich guarantee when running a franchise. Franchising can make your entrepreneurial dreams come true if you choose the right opportunity for you and put the time, energy and effort into building a successful business.

In order to find the best franchising option, due diligence is key. If youre unsure youve got the qualities and traits of a successful franchisee, check out another one of our articles here. If youve enjoyed this, why not also check out: Mythbusters: you need to be an expert?
 

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