Wasabi Franchise in the UK

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wasabi franchise uk

Over the last two or three decades, Japanese cuisine has become a firm favourite for many of us Brits. Between 2010 and 2015, the number of Japanese restaurants in the UK increased by 67 percent, outpacing their Chinese and Thai equivalents.

With sushi becoming a common sight in supermarket fridges and with the increased production and variation of Japanese ready-meals, the rise in demand for Japanese food has evidently been mirrored in our shopping habits.

Wasabi Franchise UK

Wasabi is a fast food restaurant chain based in the UK that focuses on Japanese cuisine. The brand was born in 2003 with the opening of its first branch in Embankment, London. It was founded in Camden by Dong Hyun Kim, a Korean entrepreneur and fresh food market trader. Kim strived to share his love of fresh, authentic, handmade Japanese sushi and bento with the people of London, and they couldnt get enough of it!

As of January 2015, there were 37 Wasabis in central London. The first outlet opened in New York and in 2015, the brand expanded to more locations in the UK, which led to the 59 branches currently in the UK and New York today, three of these as counters in Marks and Spencers.

When you step foot into a Wasabi you can look forward to dining in a clean, bright, modern Japanese-style restaurant. The chain developed new lunchtime varieties of sashimi, sushi, California rolls and more authentic Japanese meals that were an immediate success with Londoners on their lunch break, who were provided with a fresh and healthy alternative to the bog-standard sandwich.

All it took was the opportunity to taste quality sushi without breaking the bank. Kims innovative idea was to be the first outlet in the UK that would sell individually wrapped pieces of sushi, offering customers a beautifully wide choice and the chance to truly experiment with the fresh delights of Japanese cuisine.

With welcoming staff and modern restaurant spaces, Wasabi is the pinnacle of contemporary convenience food. But Wasabis authenticity and quality will not get lost in the process of providing food fast and vows to continue to deliver a flavoursome and affordable eating experience.

Read more:

Wasabi Sushi Bento Franchise

The brand name Wasabi originated because it is passionate about flavour - Wasabi also means Japanese horseradish with a rather hot taste. The extensive menu offers individually wrapped sushi, warming noodle soups, hot bento dishes, authentic salads and bubble tea to wash it all down.

The health benefits of sushi are second to none consider how in Japan, where the dish originated, the life expectancy is one of the highest across the globe. Wasabi and wellbeing are closely associated because, firstly, fish is high in Omega-3 and protein, whilst being low in fat. Secondly, the Nori sushi rolls seaweed wrap is high in Vitamins A, B and C. Lastly, edamame is a superfood that is rich in iron, zinc, calcium and Vitamin B.

The Wasabi family comprises a hardworking and efficient team. The chefs and managers work with the floor and kitchen staff to create a positive and friendly atmosphere.


Wasabi is sustainable too. Take its approach to catching fish - Wasabi only uses fresh salmon and long-line-caught yellowfin tuna to steer clear from bycatch. Also, it refuses to purchase tuna under 30kg in order to help maintain the population.

With Wasabis strong ties to Camdens fresh food market, the chain is dedicated to keeping this heritage at the centre of how it sources its vegetables. Therefore, for the food to be fresh, it must be locally sourced.

Wasabi aims to keep its packing as simple and effective as possible, and so the new sushi packaging is 100 percent recyclable.

Wasabi Franchise Cost

Unfortunately, Wasabi isnt franchising at the moment, therefore there is no information regarding franchising costs and fees. However, take a look below at some similar franchise opportunities.

YO! Sushi

Launched in 1997, YO! Sushi is the biggest sushi franchise in the UK. The franchise network comprises approximately 100 restaurants across the globe, with half of these operated by franchisees.

The brand is eager to come up with innovative ways to keep the YO! Sushi experience fresh and exciting, for example, with the latest service technologies. A few years ago, YO! Sushi decided that choosing your sushi from a conveyer belt could do with a it of a shake up, so the food franchise pioneered the iTray - where flying drones are used to deliver food.

In order to invest, a capital investment of £250,000 to £550,000 is required.

Unfortunately, the chain isnt currently looking for franchisees through Point Franchise.

ISO Sushi, Wok & Grill

ISO Sushi is a Japanese Sushi takeaway brand that offers traditional cuisine that is prepared using the freshest and finest ingredients. The brand even offers the tasty sushi dishes as a home delivery. It prides itself on using only the most premium ingredients, exceptional customer service, great value for money and a unique taste that keeps you coming back for more.

The chain already has outlets in London, Wolverhampton and Kent, however, ISO sushi is actively looking for new franchises up and down the UK and in Ireland.

ISO Sushi supports franchisees in running their own business, whilst adhering to its branding and ethos. The franchising team offers invaluable support and advice for running a successful branch, including the initial training and the orientation and induction programme that lasts six months. You are then given the freedom to hit the ground running and manage your business in your own way.

There is a franchise fee of £10,000, but an additional working capital will be needed to get the business up and running. On top of this, potential franchisees will need to pay a monthly five percent royalty fee and one percent marketing fee.

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