Texas Roadhouse Franchise in the UK
From classic American films to American folk music, we in the UK seem to hold close much of what comes out of the US – especially the idea of the road trip, the deep south and, of course, the food. Over the past few years, our supermarkets have started to stock more American sweets and canned goods. There has also been a noticeable rise in traditional ‘smokehouse’ restaurants offering things like barbequed meat, pulled pork, ‘dirty fries’ and coleslaw. One example of these types of restaurant is Texas Roadhouse, a popular American franchise that promises great things to potential franchisees in the UK.
Texas Roadhouse Franchise
Texas Roadhouse was launched in 1993 by a man named Kent Taylor in Clarkesville, Indiana. Since then, over 450 locations have popped up across the US, Europe, the Middle East, Africa and Asia. All Texas Roadhouse steaks are hand-cut by top butchers, and the brand also takes great pride in its breadmaking, with trained bakers making fresh yeast rolls in the restaurant kitchens every day. Although Texas Roadhouse is famous for its steaks and ‘fall-off-the-bone’ ribs, it also serves chicken and seafood options. What’s more, all Texas Roadhouse’s food is handmade, making it stand out from the crowd in terms of quality and respectability. This franchise promotes a dinner-only concept, a relatively unusual business model in the UK. It does, however, offer lunch at weekends. This model was selected by the franchise as a way to ensure that the business runs efficiently.
Texas Roadhouse and American-style Dining
With the amazing success of British restaurant chains like Red’s True Barbecue, you can be fairly sure that a smoky, American grill joint will be a successful business endeavour in the UK. According to a Horizons report in 2016, American-themed outlets were one of the fastest-growing brand types of the previous three years. This trend has not diminished. Smokehouses, burger joints and barbeque restaurants continued to be the UK’s biggest area of growth in the industry, overtaking rivals in the Mexican restaurant sector. We can see this reflected in brands like GBK and Grillstock – homegrown, American-themed restaurants that offer melt-in-the-mouth burgers and slow-roast meats. The bigger, juicier and more decadent, the better. While there is a growing trend for health food, there is also a large market for people who want a casual dining experience in a family-friendly restaurant serving homecooked American classics. Affordability is important, and Texas Roadhouse enforces this by providing maximum meal prices on its website. As well as serving good-quality food, Texas Roadhouse strives to create a fun and relaxing atmosphere.
Texas Roadhouse UK
Texas Roadhouse has yet to open any franchise locations in the UK. Some of the brand’s other franchised locations outside of the US include Dubai, Taiwan and Qatar. On its website, you can find a comprehensive form to complete with your previous business and industry experience. This, plus your capital, is all taken into consideration to calculate the rough start-up costs for your specific branch. The typical Texas Roadhouse restaurant ranges in size, from approximately 6,700 to 7,500 square feet, and seating 240 to 290 guests.
As Texas Roadhouse does not have a franchise model this side of the pond just yet, it is difficult to state exactly how much initial costs would be. But if you are keen to set up a similar franchise, there are a few opportunities available to you through Point Franchise.
Hooters is a well-loved and well-known brand. It is also undeniably American, tapping nicely in to the UK market for American-style diners. It serves flavoursome American bar food and boasts a cocktail menu, served with the help of the accommodating and iconic Hooters Girls. Franchise fees are around £600,000, with a minimum initial investment of £1.5 million, and franchisees must have a minimum net worth of £2 million. Hooters also offers start-up and funding support.
Although, as the name suggests, Loaded Burgers specialises in burgers rather than slow-cooked and grilled food, the principal idea is similar to that of Texas Roadhouse. It is the classic, big American burger, and the brand’s success is plain to see, outperforming any other burger restaurant in the UK. An initial minimum investment of £25,000 is required, with a total investment of £150,000.
Outback Steakhouse is unique in that it specialises in Australian grill but is actually an American-born brand, launched in the 1980s and with franchises all over the world. Although not currently available through Point Franchise, Outback Steakhouse has much to offer a UK franchisee and has won numerous awards. While steak and beef dishes make up the body of the menu, the food franchise also serves a variety of ribs, chicken, seafood and pasta dishes.
Outback Steakhouse strives to consistently serve high-quality food with the best customer service. With its generous food portions available at low prices, this brand provides a casual and relaxed atmosphere. Since its launch in 1988, the restaurant brand has expanded to comprise almost 800 restaurants across the world. There is a low franchise fee of approximately £7,700 and the total investment is approximately £1.2 million, with start-up costs of approximately £400,000.
Other Opportunities at Point Franchise
For those looking for something slightly different, Dunkin’ Donuts and Baskin Robbins are two well-known American brand names that have seen success in the UK. Keeping it simple, Dunkin’ Donuts will never go out of style as it does exactly what it says on the tin: coffee and doughnuts. Similarly, Baskin Robbins is the quintessential US ice-cream franchise, serving flavours like apple pie and cheesecake. A minimum investment of £500,000 will get you started, and you are sure to attract customers wherever you are in the UK.
The Editorial Team, Point Franchise ©
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