MENU
Franchise - Find franchise Opportunities in the UK, Point Franchise
0
Empty
basket
  • Home
  • Account
  • Franchises by Region, County or City
    • Franchise opportunities by Region
    • Franchise opportunities by County
    • Franchise opportunities by Town / City
  • Franchises by Sectors
    • Business & B2B Services
    • Car & Automotive
    • Cleaning
    • Estate Agency & Property
    • Finance
    • Food
    • Franchise Services
    • Gym, Sport & Beauty
    • Home Based
    • Home Improvement & Construction
    • IT, High-Tech & Online
    • Master Franchise
    • Personal & Home Care Services
    • Pet
    • Restaurant, Coffee Shop & Pub
    • Retail & Stores
    • Travel & Leisure
    • Van Based
    • All sectors and industries
  • Franchises by Investment
    • Low-cost franchises
    • Franchises under £10K
    • Franchises under £20K
    • Franchises under £30K
    • Franchises under £40K
    • Franchises under £50K
    • Franchises under £100K
    • Franchises under £150K
    • Franchises under £200K
    • Franchises over £200K
  • Franchise Directory
  • Franchise Opportunities
    • Best Franchises
    • Most Profitable Franchises
    • New Franchises
  • Franchise News & Articles
    • Franchise News
    • Franchise Articles
    • Dictionary
    • Interviews
  • Franchise Experts
    • Latest articles from our experts
    • Our experts
  • Franchisor Area
    • Get your franchise listed for free
    • Advertise
  • Articles
  • Franchisor Tips
  • Franchisor Success
  • Franchisor Tips: 10 Traits That Make a Good Franchisor

Franchisor Tips: 10 Traits That Make a Good Franchisor

Share:
Modified on 15/04/2021 08:10:20 - Published on 21/04/2018 18:00:00

The best franchisee

As the franchisor, you have a significant influence over whether an entrepreneur chooses to invest in your business. The way you treat your existing franchisees and the culture you create in your franchise network will play a huge part in any potential investors’ decision-making process. So, what makes a good franchisor? 


You might think a successful franchisor is one with the ability to drive high profit potential for their franchisees. But actually, most investors won’t join a franchise unless it has a supportive franchisor, who helps them nurture business growth on a day-to-day basis. 

So, what do franchisees need from franchisors? There are several key attributes of a good franchisor, relating to all aspects of business ownership. Keep reading to find out which traits you should be channeling. 

What makes a good franchisor? 

1. Commitment to brand growth

We’ll get onto the other important traits of a good franchisor, but we have to mention this major one first. Of course, all successful franchisors champion business growth - otherwise their franchise would ultimately fail. 

Researching the latest trends, carrying out market research and investing in the brand are important jobs for any strong franchisor. 

2. The ability to keep on top of many things at once

All business owners have to wear a lot of hats, but franchisors in particular have many different responsibilities to manage. You’ll need to make sure your business not only stays attractive to franchisees, suppliers and customers, but also keeps turning a profit and grows as time goes on.

Good franchisors regularly update their operations manuals, support schemes and other key elements of the franchise package. And if you find big events like the Covid-19 pandemic cause you to re-think your mission, you’ll need to effectively navigate any changes to your business’s values too. 

3. Enthusiasm for digital transformation

New tech solutions emerge every day, many of which can be helpful for franchisors. As a business owner, it’s crucial you don’t shy away from technological advances. Keep up with your competitors or even get ahead of the curve by prioritising digital transformation. 

If you’re to be a successful franchisor, you’ll also need to know how to keep your franchise safe from a cyber attack and reduce your franchisees’ tech stress. 


>> Read more:

  • 5 Qualities of a Successful Franchisor
  • 5 Reasons Why A Strong Franchisor-Franchisee Relationship Is So Important
  • 5 Ways to Keep on Learning as a Franchisor
  • Franchisor Tips: 6 Mistakes to Avoid When Running a Franchise Network
  • The 8 Primary Roles and Responsibilities of a Franchisor
  • Ten Ways to Be the Best Franchisor a Franchisee Could Wish For
  • Why it’s Important for Franchisors to Visit Franchisees.

4. Passion for sustainability

These days, being environmentally aware isn’t optional for franchisors. Customers increasingly turn away from companies involved in harmful activities or using unsustainable suppliers/products. From switching to a renewable energy provider to selling vegan products, there are countless ways to create a more sustainable business. 

5. Communication skills

Never underestimate the power of effective two-way communication. Most good franchisors are on hand to guide and reassure any franchisees who need help. Remember, you have years of experience building your brand; your franchisees may be new to business ownership altogether.

You should also know how often to check in with franchisees - leave it too long and they may struggle, but micromanage them and they’ll become frustrated. Aim to nurture an open and honest franchisor-franchisee relationship so you can build trust between you and tackle challenges quickly before problems worsen. 


>> Read more:

  • 5 Qualities of a Successful Franchisor
  • 4 Things Franchisees Never Have Time for But Are Essential for Running a Successful Business
  • How to Launch a Franchise and Get Noticed
  • 4 Elements of a Successful Franchise
  • How to Start a New Business on a Shoe-String Budget
  • The Ultimate Guide to Franchising Success

6. Dedication to visiting franchisees on a regular basis

It can be easy to rely on technology to communicate, but visiting your franchisees in person should give you the chance to have much more meaningful exchanges. 

While the odd email or video call can be useful for resolving issues quickly and efficiently, on-site visits demonstrate your commitment to supporting your investors. Visiting franchisees in person not only makes them feel valued, but also gives you the chance to make sure they’re upholding your standards properly. 

7. Ability to nurture skills and understanding 

All good franchisors offer training in some form. Usually, an initial coaching programme is vital when it comes to making sure all investors have the skills they need to launch a branch of your business. But you should also continue helping them boost their knowledge and understanding as time goes on. 

A well-trained franchisee is efficient and productive, and feels empowered to make decisions about their business without regularly asking questions. See our article on the importance of ongoing training for more information. 

8. Interest in supporting franchisees

As soon as you welcome franchisees into your business, you agree to nurture other people’s success, as well as your own. Your franchisees will rely on you to guide them as they set up their business and develop it over the years, so you must be dedicated to providing high-quality support. 

One way to help your investors is to monitor their performance. If you notice someone slipping below your ideal standards, you can deliver advice and guidance before things go downhill. 

9. Networking skills 

Networking is an important skill to have, not only for franchisors, but for business owners in general. It’ll give you the chance to boost awareness around your brand, make contacts and gain insights from other industry professionals. 

Make sure you understand the importance of networking, and how it can benefit your franchisees. Ideally, you should attend business events and conferences on a regular basis. 

10. Organisational skills for franchisee events

Organising franchisee events will give your investors the chance to discuss problems, share ideas and mingle in a fairly relaxed business environment. It’s also a great way to provide support and see people face to face if you have an extensive franchise network and find it difficult to visit franchisees regularly. 

Running your own business can be lonely and stressful, so franchisees usually appreciate an opportunity to come together and share insights.

Find more guidance on running a franchise

We’ve created a pack of ‘franchisor tips’ articles, to help people succeed in running their own franchise. Why not start with the top six mistakes to avoid when running a franchise network? 

Alice Tuffery, Point Franchise ©

Techclean franchise Techclean
Min. investment £0
IT, High-Tech & Online
Request
information
Bartercard UK franchise Bartercard UK
Min. investment £15,000
Business & B2B Services
Request
information
Hybrid Fitness franchise Hybrid Fitness
Min. investment £60,000
Gym, Sport & Beauty
Request
information
ChipsAway franchise ChipsAway
Min. investment £15,000 +VAT
Car & Automotive
Request
information
Shakeaway franchise Shakeaway
Min. investment £40,000
Food
Request
information
These articles may interest you

Franchisor Tips: Five Reasons to Make Your Franchise a More Sustainable Business

Sustainability is a hot topic right now, and after a period of [...]

Article published on 19/06/2021 16:00

Four Tips for Being a Better Franchisor From Point Franchise's Very Own

As a franchisor, your role is busy, varied, and key to the overall [...]

Article published on 11/06/2021 12:20

Franchisor Tips: How to End the Franchise Agreement Gracefully at Contract Renewal Time

Signing a franchise agreement is a big commitment, and a franchise [...]

Article published on 19/05/2021 16:00

How to start a landscaping business in the UK?

You will discover how to successfully start a landscaping business in [...]

Article published on 04/08/2022 10:24
STARTING A FRANCHISE

London’s premier Franchise Exhibition is back!

The British & International Franchise Exhibition returns to Olympia [...]

Article published on 31/05/2022 14:00
MARKETING AND COMMUNICATIONS

Top 4 Frozen Yogurt Franchises in the UK

If you’re a business-minded entrepreneur with an undeniable sweet [...]

Article published on 27/04/2022 16:00
MARKETING AND COMMUNICATIONS
Did you enjoy this article? Please rate this article
Be the first to rate this article
Newsletter Envelope

Did you enjoy this article?
Subscribe to our newsletter!

Receive up-to-date industry news, in-depth articles and the newest franchise opportunities directly to your inbox.

0 Comments

Still no comment for this article. Be the first to publish a comment!

Post a comment

Characters remaining: 250

Top 5 recruiting sectors
  • Car & Automotive Franchises
  • Estate Agent & Property Franchises
  • Gym, Sport & Beauty Franchises
  • Home Improvement & Construction Franchises
  • Travel & Leisure Franchises
Top 5 franchise opportunities
  • Franchise Certax Accountants Certax Accountants Franchise
  • Franchise Christmas Decorators Christmas Decorators Franchise
  • Franchise Mindspan Mindspan Franchise
  • Franchise RE/MAX England & Wales RE/MAX England & Wales Franchise
  • Franchise The Zip Yard The Zip Yard Franchise
Top 5 recruiting cities
  • 1 Birmingham
  • 2 Bristol
  • 3 Glasgow
  • 4 Leeds
  • 5 Manchester
Franchises by
minimum investment
Low-cost franchises Franchises under £10K Franchises under £20K Franchises under £30K Franchises under £40K Franchises under £50K Franchises under £100K Franchises under £150K Franchises under £200K Franchises over £200K
Latest News
  • Aspray - Our longest serving franchisee: Phil Bray
  • Luckys - Point Franchise Welcomes Luckys Franchise!
  • Gadget Refuge - Point Franchise Welcomes Gadget Refuge Franchise!
  • Expense Reduction Analysts - Expense Reduction Analysts franchisees thrive as rising...
  • Wok & Go - Point Franchise Welcomes Wok & Go Franchise!
Newsletter Envelope

Did you enjoy this article?
Subscribe to our newsletter!

Receive up-to-date industry news, in-depth articles and the newest franchise opportunities directly to your inbox.

Find your franchise
  • UK Franchise Directory
  • Best Franchises
  • New Franchises
  • Most Profitable Franchises
  • Dictionary
  • Interviews
  • Checklist
Our top guides
  • Franchise for Sale
  • Franchise Definition
  • Starting a Franchise
  • What is a Franchisee?
  • What is a Franchisor?
  • Franchise Agreement
  • Franchise Shows and Exhibitions
Are you a franchisor?
  • Advertise your franchise with us
Subscribe to our newsletter
Useful links
  • About us
  • Privacy policy
  • Sitemap
  • Contact us
  • Consent notices
  • Terms and conditions
  • Disclaimer
  • Our writers
Follow us
Infopro Digital
✕
point franchises newsletter

Keep up to date with the franchise industry