Taking the Lead with a Dogknows Franchise

11/03/2018 17:00 | Start a business

Dogknows franchise information

Dogknows has been established as a dog walking franchise since 1999. During this time, the business concept has evolved to above and beyond offering a dog walking service. Franchisees are taught how to train dogs and how to read a dogs body language and behaviour. Ongoing training and support are provided so that franchisees can choose to offer additional Dogknows services, should they wish to do so.

The market is a growing one too. Half of UK households own a pet, and 8.5 million of these are dogs, providing lots of opportunities for a dog walking franchise. The service used to be one associated with busy, wealthy professionals who didnt have time to walk their dogs, but over a decade later, the service benefits a wide range of customers.

And the good news is, that the pet market has proven to be pretty recession proof. Even during times of economic uncertainty, the industry has continued to grow. This makes Dogknows one of the best franchise opportunities for wannabe entrepreneurs with a passion for pets.

Whats required?

Dogknows franchisees come from all walks of life and bring various skills to the role of franchisee. When opening a franchise with Dogknows, all thats required is a love for dogs and ambition and passion for making the business a success.

Of course, youll also need to have the necessary funds to purchase the franchise and have access to an element of working capital. Besides this, you'll also need to buy the following, if you dont already own them:

  • A suitable vehicle for the safe transportation of dogs
  • A computer
  • A smartphone.

Everything else you need to know will be provided in the comprehensive ten-day training programme so that youll be able to hit the ground running with your Dogknows business.

Joining process

It varies, but it can take just ten weeks to start your Dogknows franchise from the day you apply. There are only four simple steps to opening a franchise with Dogknows:

Step 1: Application and candidate selection (2 weeks)

Once youve expressed an interest, youll be asked to complete an application form. The information you provide will help the Dogknows team assess whether youd make a suitable franchisee with this dog walking franchise.

Step 2: Discovery meeting (2 weeks) Successful candidates are invited to a presentation to find out everything you need to know about the franchise opportunity. Youll learn about the business model, the training and mentoring programme, and have the chance to ask any questions youd like answered.

Step 3: Contract approval and job shadowing (3 4 weeks)

If both you, and the Dogknows team, are satisfied that this is the right opportunity for you, youll be given a draft copy of the franchise agreement. Its advised that you consult a solicitor that specialises in franchising to review the contract with you.

During this time, you should also make sure that you have all the necessary investment funds available.

Youll also be given the opportunity to spend some time on the road with an existing Dogknows franchisee. Not only will this give you a chance to ask the franchisee any remaining questions you may have but gives you invaluable insight into what your responsibilities will be as a Dogknows franchisee.

Step 4: Signing of franchise agreement and start of franchisee training (3 - 4 weeks)

Once you've signed the franchise agreement, you'll be one step closer to opening a franchise and becoming your own boss. And you wont have to wait long - youll start your training within two weeks of signing on the dotted line.

The 10-day training programme will include:

  • One-to-one coaching from founder, Bobs Broadbent, for five days This will cover all you need to know about owning and operating your business, as well as teaching you in the dog training skills you will need for the job.
  • This is followed by three days of hands-on learning.
  • A further two days are personalised for you and your needs depending on where your skill gaps are. This can be used anytime during the first three months of your business, so you get the right support when you need it.

Promotion for your new business starts as soon as you begin training so your franchise is ready to start trading as soon as youve completed it.

Case study

Lottie de Verenne came across Dogknows while she was doing her regular online search for jobs that involved working with animals in London. She immediately knew that this would be one of the best franchise opportunities for her. Right from the moment Lottie picked up the phone to inquire about the franchise, she had all her questions answered by Bobs, the founder, and realised that this was the franchise shed been looking for.

Lottie enjoyed her training, which was thorough and never rushed. The programme was really flexible, allowing Lottie to spend more time learning the aspects of the business that she was less sure about. She particularly liked the fact that the training was practical as she learns best from taking a hands-on approach.

Now, as owner of Dogknows Dogcare in West London, Lottie has no regrets about joining the franchise. She loves the fact that she now gets to combine her love of dogs with making money from her very own business.

Financial information

To own a Dogknows franchise, the fee is just £7,500 plus VAT.

Not only does this franchise fee cover the extensive training programme, a comprehensive franchise package that includes everything you need to begin operating, it also includes an exclusive 5-year license to trade as a Dogknows business owner using the reputable name and brand.

For this modest investment, you can earn between £25,000 and £35,000 within the first 18 months of business based on servicing a client base of 25. Once youre established, you can grow your team, increase your client base and see your profits rise.


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