Sweaty Mama: Work out your way to franchise success

12/06/2018 17:00 | Start a business

Sweaty mama franchise information

If you’ve just had a child or are interested in working with mothers and their children, we’ve got a franchise that may be the perfect fit. Sweaty Mama is a mother and baby fitness class that’s breaking new ground with its focus on incorporating children into the workout routine. With a reputation for really supporting its franchisees and being one of the most affordable franchises around, Sweaty Mama is an incredible opportunity for anyone that wants to become their own boss, maintain flexible working hours, and stay fit and healthy.

Sweaty Mama background

Sweaty Mama was founded by Hannah McVerry. After giving birth to two children, Hannah found it challenging to find time to exercise and decided that the best way to stay in shape while looking after the kids was to combine the two. Rather than creating fitness classes that sidelined the child, she created a great workout programme that puts the child at the centre of the routine. Relying on her extensive understanding of health and fitness regimes, she began designing exercises that incorporated small children and were designed to stabilise the core and build up the essential muscles that were lost during pregnancy. In the process, Sweaty Mama was born. Having worked hard to expand the network, the franchise now encompasses 40 units, with more on their way.

Industry Context

As more people have become aware of the importance of a healthy, balanced lifestyle, the UK’s fitness, health, and wellbeing sector has experienced enormous growth. By 2020, it is expected to be worth a whopping £22.8 billion and shows no sign of slowing down any time soon. This means competition is fierce and businesses really have to stand out if they’re to make their mark. However, Sweaty Mama has developed something of a unique product. Very few fitness providers are offering services in which the baby and mother exercise together. This makes Sweaty Mama an incredibly exciting prospect for potential investors.

Franchise basics

Sweaty Mama delivers fun, inspiring, and effective work out classes to mums and their children. Classes are divided into two principal types – day classes and evening boot camps. All of the exercises are designed to incorporate young children, meaning franchisees can take their little one to work too, if they like. Sweaty Mama was built by mums for mums, so they understand the demands of both running a business and raising a child. This has allowed them to build an incredibly versatile franchise system that’s open to a wide variety of franchisees. Classes can be arranged around your hours, ensuring franchisees can minimise childcare costs and spend time with their own families, and all the routines have already been choreographed, meaning you don’t have to do any class preparation.

What level of investment is required?

If you’re considering starting a franchise with Sweaty Mama, you’ll need to raise a minimum initial investment of £1,998 + VAT. Even though this is one of the lowest initial investments you’ll find for any fitness franchise, Sweaty Mama has partnered with the UK government’s Start Up funding scheme, ensuring that all suitable franchisees can find the necessary financing to make their dreams come true. Sweaty Mama charges their franchisees a monthly £200 operating fee, meaning franchisees aren’t buried beneath enormous royalty, management, or marketing fees, either.

What do franchisees get in return for their investment?

Despite Sweaty Mama being one of the most low-cost business opportunities in the franchise sector, it still manages to offer its franchisees a considerable amount of support, guidance, and assistance. Included in the franchise package is all the equipment you need to get your classes up and running. This includes branded clothing and exercise mats, banners, flyers, marketing materials, and car magnets, too. All the required health and safety forms are also supplied. Our team also ensure that your exclusive territory contains sufficient families and potential customers to support a Sweaty Mama franchise.

The franchise management team guide every new franchisee through the initial setup stage, and all necessary training is provided. All Sweaty Mama instructors are put through the relevant safety and fitness qualifications, then taught how to carry out routines that ensure no child is placed in danger. The franchise management team deliver fresh sets of workout routines every eight weeks, meaning that you don't have to come up with anything new, it's all done for you.

One of the most significant benefits of becoming a Sweaty Mama franchisee is the dedicated support you’ll receive from your own franchise manager. They’ll offer advice and assistance every step of the way and ensure you understand how to leverage the strong Sweaty Mama branding, so it best benefits your business. Franchisees can also make the most of the fact that classes start almost immediately. There’s no achingly long setup period, and you get to jump straight into the thick of it.

What kind of franchisee is Sweaty Mama looking for?

Sweaty Mama is pretty clear that new franchisees need no previous experience of fitness franchises or the health and wellbeing industry to join the company. Instead, they’re looking for individuals who demonstrate determination, commitment, and an ability to work hard and self-motivate, even when the going gets tough. Basic business acumen is also essential, though many of the skills required will be passed on during the initial training period. Of course, it's vital that you have a passion for babies and that you are comfortable communicating with and directing large groups of people.

An opportunity like Sweaty Mama doesn’t come along every day. For many potential investors, it will prove an irresistibly attractive proposition. Not only is it a business with the potential to make a great deal of profit, but it also allows for flexible working hours, and ensures that you stay in great shape. As a low-cost franchise, there are few obstacles to entry and funding can also be arranged if necessary. If you would like to find out more, contact us as soon as possible or check out the Sweaty Mama Point Franchise page.

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