Start a Shop Signs Franchise

24/02/2019 13:00 | Start a business

Shop Sign Franchise

While the signage sector may not be something the average preson has spent a lot of time considering, it has a lot of potential for investors looking to start their own signage franchise in the business-to-business industry. In the UK, the signage sector is worth an around £1 billion.

On a basic level, shop signs tell passers-by what the shop is. It also gives potential customers an inkling as to the stores speciality, personality or values. Other types of signs include A-frame signs that stand outside, posters, menu boards and chalk boards. However, there are many innovative uses for signage that are just starting to be utilised; for example, digital signs can alert customers to important information, display special offers and new products, and even reduce queues at shop tills. Signs have the power to change the way customers behave inside your store or business premises.

Read more:
How to Franchise Your Business
How to Develop a Franchise Business Plan
How Does the Franchise Model Differ to Other Business Models?

Shop-Front Signs

It is thought that members of the public make their mind up about a store within just three and a half seconds, giving businesses an extremely short timescale in which to make a good first impression. Well thought-out signage can make all the difference, helping a passer-by decide that they would like to enter the store, and perhaps even make a purchase, where they would previously have walked on by.

There is a myriad of different sign options for businessowners to choose from. Fluorescent tubing letters, halo illuminated signs and signs with push-through letters backlit with LEDs are just three examples.

Effective store-front signs tell a customer about the business. Signs should display the businesss name and logo, but other store signage could include the stores contact details, such as their telephone number, or details of its social media pages, which will increase customer engagement.

A shop-front sign is one of the most powerful tools at its disposal, as something which enables businesses to promote themselves even when theyre closed. However, the public will judge the store by the impression given by its signage, so it is incredibly important to get this right. This is a chance to be creative and show the brands personality.

It is no secret that signage can be expensive, especially if businesses seek to achieve a high-end look. The importance of appearances, however, mean that good signage will pay off in the long term, generating more customers and more custom.

There are a few things to bear in mind when choosing your businesss signage:
Consider your options there is a range of other types of signs available to businessowners, including A-frame signs which are double-sided, and chalkboard signs, which can be changed and updated on a regular basis.
Keep it simple uncluttered signs that are clearly legible are most effective.
Keep it consistent: signs should be made using the same colour scheme and font that the business uses across the rest of its marketing material, ensuring that the business has a professional feel and that customers can easily identify the brand.

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Shop Sign Franchises

Perhaps surprisingly, the shop sign market is a bustling one, full of potential opportunities for budding investors. With so much choice in the market, potential franchisees really need to think about what they want to get out of their investment and what kind of brand they want to align themselves with.

To give you examples of the wide variety of franchises that are currently operating, here is a breakdown of a few more shop sign franchises.

Singarama

When they set up their business in 1986, US father and son duo Roy and Ray wanted to introduce modern, automated graphic design processes into the often time-consuming process of creating business signs. Since then the business has grown to over 700 individual franchises internationally, of which 308 are located outside the US. The companys success is built on the fact that it can make almost any kind of indoor or outdoor signs for businesses, as well as more speciality items like boat and vehicle graphics. The company also helps design, finance and install the finished products.

This final point is the companys key differentiator. It positions itself as the marketing partner of choice for its clients. If you are looking to build productive relationships with your clients and help them achieve their commercial goals rather than simply churning out signs based on other peoples designs all day, Signarama could be a great opportunity for you.

Image360

With over 300 franchise locations across the US, this company is looking for opportunities to expand overseas. The company currently has eight franchise locations outside of America.

The company has built its reputation on being able to produce a wide range of business signage, as well as related products such as banners and flags, custom art printing, custom displays, decals and custom appliques, engraved signs and products, event signs and banners, interior signage/graphics/displays, illuminated signs and message boards, monument signage and printed marketing materials.

Image360 claims to provide the most comprehensive services available on the market, and looks to serve high value customers. As a franchise owner, it will be your job to build long-lasting creative partnerships with companies and make sure that you are always their first port of call.

Signs Express

This is a British signage company that is available at Point Franchise, and claims that its franchisees can benefit from an earning potential that is 47 percent higher than in the average sign business. This is due to its almost 30 years of experience and highly successful business model that has allowed it to launch more than 65 stores across the UK and Ireland.

Those who are interested in joining the signage company do not need to have any experience in the sector, but simply the personal motivation to successfully represent and grow the brand. Training in all aspects of the business will be provided by Signs Express experts, and franchisees can also access a dedicated marketing support scheme that will help with publicity and brand awareness. Franchisees will need to make a minimum investment of £40,000 and a total investment of £115,000, as well as a franchise fee of £20,000.

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