Pancake Franchises - What's Available in the UK?

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pancake franchise uk

Pancakes have been around for thousands of years – in fact, it is thought that the earliest form of pancake was made 12,000 years ago from ground grains and nuts. Today, our love of pancakes and French-style crêpes is demonstrated in the numerous pancake stores up and down the UK. We even have an entire day dedicated to the celebration of the pancake, that sees around 52 million eggs beaten into batter up and down the UK.

The pancake is perhaps one of the most versatile foodstuffs, able to be filled with savoury or sweet ingredients, and eaten as a main meal or as a snack, in a restaurant or on-the-go. With so many different filling options, ranging from ham and cheese to lemon and sugar, there is a pancake to suit every occasion and taste – regardless of your dietary requirements or personal preference.

The versatility of the humble pancake allows for a myriad of different dining options when it comes to opening a pancake franchise. Many businesses serve pancakes from a dedicated kiosk in a large retail centre or in a traditional café or restaurant setting with a dedicated seating area, while other vendors keep their overheads low by selling freshly-made pancakes from a van or mobile stall.

Pancake Franchise UK

The UK is home to a number of different pancake and crêpe stores, many of which offer a range of related ‘snacking’ products, such as waffles, ice-cream and milkshakes. Different pancake franchises offer varying pancake options, from healthy or vegan pancakes to extremely indulgent choices; piled high with chocolate, ice-cream and other sweet treats. No matter the occasion, consumers are guaranteed to find something to satisfy their hankering.

Let’s take a look at some of the pancake franchises available in the UK.

Quick Crêpes

Quick Crêpes started its journey as a family business that was launched in 1988. Since then, it has gone on to become Europe’s largest crêpe business, serving its delicious offering to consumers across Europe and the Middle East. The global brand is actively looking for franchisees to expand its network of stores, on the hunt for people who demonstrate enthusiasm, ambition and a friendly personality.

A new Quick Crêpes franchise requires a minimum investment of £95,000 and a total investment of £135,000, as well as franchise fees of up £14,950. Those who opt to join the pancake chain can rest assured that they will benefit from exhaustive training – the brand even claims that, using their products and equipment, new additions to the team will be making professional-standard crêpes within an hour.


This franchise truly celebrates Britain’s love affair with the traditional French crêpe, serving a range of savoury and sweet crêpes and waffles alongside sweet pastries, milkshakes, smoothies and hot beverages. Crêpeaffaire has successfully established itself in the UK, opening 15 stores since the launch of the brand in 2004. The franchise has also seen success outside of Europe, having launched a store in the Netherlands, a store in Saudi Arabia (with three more to come), and three in Kuwait.

£200,000 and a franchise fee of £16,000 will give franchisees access to Crêpeaffaire’s help scheme, which guides newcomers through site selection, design and marketing. The crêpe franchise will also provide ongoing support, guaranteeing the success of new stores. Just like its primary food offering, Crêpeaffaire’s business model is incredibly versatile. New franchisees can choose to open small sites – eliminating the need for an expensive kitchen fit-out – or larger sites with seating areas.


Despite being a self-confessed waffle-connoisseur, this franchise offers a variety of delicious and high-quality crêpes. Wafflemeister even throws a few controversial options into the mix, with its ‘Marmite – Love It or Hate It’ crêpe and ‘New Yorker’ crêpe, which includes pastrami, cheese, spinach and gherkins.

Wafflemeister boasts a family recipe that has been in development since the 1950s, and has outlets across the south of England. This franchise has also expanded into the Middle East, however, and can be found in Saudi Arabia, Qatar, UAE and Bahrain, as well as Malaysia. Wafflemeister operates both from traditional café sites and smaller kiosks, and allows its customers to dine-in or take their food away with them.

Franchisees can expect to invest at least £150,000 and a fee of £15,000 in their new venture. A four-week ‘Bootcamp’ will provide ample training, complementing the Wafflemeister operations manual, which guides franchisees through operating procedures, marketing techniques and business advice.

These franchises have clearly demonstrated that pancake franchises can appeal to customers outside of Europe. So, what other franchises are there across the world?

Pancake King Franchise

Pancake King delivers its own style of pancakes to the people of Singapore. These are very different from the classic French crêpe and have more in common with American pancakes, thick and chewy in the middle but thin and crispy on the outside.

Pancake King also offers a variety of cakes, pastries and pies, as well as local treats, perfect for those with a sweet-tooth. The franchise is making a name for itself, having opened 16 outlets across Singapore and gained more than 7,600 followers on Facebook. To find out more, visit:

Pancake House Franchise

Pancake King isn’t the only franchise to see success in Southeast Asia. The Pancake House is a franchise based in the Philippines that has been serving thick, fluffy pancakes and waffles since the 1970s. This isn’t just a one-trick pony, though, as The Pancake House also boasts an impressive range of savoury dishes, including soups, salads, rice and pasta dishes, and even steak and eggs.

The Pancake House has proven itself to be extremely successful, and now has more than 100 outlets across the world. Those interested in joining the franchise will need to invest between £133,000 and £178,000. This will cover the franchise fee, as well as store construction; equipment, furniture and fixture costs; recruitment and staff training; and marketing.


There is no doubt, then, that a pancake or crêpe franchise is a profitable opportunity for prospective franchisees, not only in the UK and Europe, but across the world, particularly in the Middle East and Southeast Asia.

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