Open a QSR (Quick Service Restaurant) Franchise: Have You Got What It Takes?

17/10/2018 18:00 | Fast Food Franchises

quick service restaurant

Everyone loves eating out. Food with friends with no washing up is the perfect evening for many Brits. Consumer spending in restaurants and cafes came close to £88 billion in 2017 with households splashing out an average of £19 a week, according to Statista.

The quick service restaurant (QSR) sector is a considerable contributor to this spending, with 44% of consumers visiting a QSR at least once a week.

But what is a QSR and do you have what it takes to own and operate one?

QSR meaning

A quick service restaurant does what it says on the tin. It aims to provide customers with food as quickly and efficiently as possible. This tends to mean that there is no table service and the food is cooked and served within minutes of the order being placed. The term QSR is often considered to be the same as fast food but is used increasingly as the sector tries to lose its unhealthy image.

QSR restaurant industry

The UK QSR market is growing despite the challenging economic conditions. This may be because when money is tight, people choose to eat fast and convenient food rather than dining out in a more traditional restaurant setting.

QSRs are also changing to accommodate customer demand and trends. Rather than just focusing on burgers and fried chicken, most chains are updating their menus to include healthier options too. The ability of QSR brands to innovate and adapt ensures that they will remain a firm favourite with customers.

QSR brands

A large number of QSRs operate using the franchise model. This is because the franchise model lends itself perfectly to rapid expansion over large areas. The expense of setting up each restaurant is also shared between franchisee and franchisor making it a cost-effective way to grow.

Some of the worlds most recognised restaurant brands are QSRs which operate using the franchise model. Global QSR brands including McDonalds, Burger King, Subway, KFC, Dominos Pizza Hut and Pizza Hut are all franchises.

In recent years there has also been an increase in lesser-known QSR brands offering a range of different cuisines and an affordable alternative to fries and pizzas. Wok to Walk is one such brand which was founded in 2004 and has quickly developed into an international business. With around 100 franchises all over the world in cities such as London, Barcelona, Los Angeles, and New York, this is a growing and exciting opportunity for investors. Wok to Walk offers potential franchisees an attractive alternative to the traditional fast food restaurant.

Wolf is another relatively new franchise that has taken Italian street food and adapted it to the needs of UK customers. Founded in 2015, Wolf has a total of four operational franchises, with at least another 10 in the development stage. The innovative franchise offers a unique concept of providing fast, convenient, healthy Italian food to customers.

Worryingly, the 2016 Health Survey for England found that 26% of the adult population is obese with a further 35% classed as overweight. Government and NHS campaigns have highlighted the importance of healthy eating, and so the QSR industry is responding accordingly. Increasingly salads and other low-fat options are being added to menus of big brands, and more health-focused alternative QSRs are flooding the market.

What does it take to become a QSR franchisee?

If you're interested in becoming a franchisee of a quick service restaurant, then you should be aware that it takes a specific set of skills and a lot of hard work. Here are three of the skills needed to run a successful QSR:

Determination

Opening any restaurant requires drive and determination on a whole other level than you have experienced before. You should be willing to invest blood, sweat and tears to make it work. Particularly in the first couple of years, your restaurant will take up most of your time and effort, leaving little time for friends and family. This is a sacrifice that you and your loved ones need to be prepared to make.

Leadership

For your restaurant to run effectively, you'll need a team of employees who share your vision for the business. To make this happen, you'll have to demonstrate excellent communication skills, be good at problem-solving, with the ability to inspire those around you.

When it comes to recruitment, make sure that you take advice from the franchisor so that you hire the best team to support you. The service that your customers experience when they visit your QSR franchise is key to yours and the brands success.

By hiring the right people and communicating with them openly, youll create the foundation you need to operate a profitable restaurant.

Rule follower

Consistency is key to the success of a franchise, and this is undoubtedly true for a QSR. Customers need to be confident that the burger they enjoyed in one restaurant will taste exactly the same as in any other location. Its this uniformity that creates brand loyalty and keeps customers coming back for more.

However, this does require franchisees to adhere to the franchise system which has been developed and improved by the franchisor. The model will have been tried and tested by many franchisees before you and will have a proven track record of success. This suits many aspiring entrepreneurs who wish to benefit from training and support structure that the franchise model provides.

If youre happy to conform to the rulebook, then buying a QSR franchise offers an excellent opportunity to become your own boss with the support of an established brand. On the other hand, if you prefer to do things your way and find it difficult to stick to the rules, then starting an independent restaurant from scratch may be a better challenge for you to undertake.

Conclusion

The popularity of quick-service restaurants makes them a good investment choice for prospective franchisees. They do require significant investment compared to other franchise opportunities, but they can also be extremely lucrative if operated successfully.

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