Founded in 1986, Nespresso is a premium coffee brand that belongs to the Nestlé Group. The brand produces its own coffee, manufactures award-winning machines and has its own network of boutiques which showcase Nespresso’s range of coffee blends. Only an estimated 1-2 percent of the world’s green coffee crop meets the Nespresso standard, with each bean having to meet its strict taste and aroma profiles.
In 2000, Nespresso wanted to develop from a start-up that was just breaking even to a global brand. Since then, the company has gained over 13,000 employees across 76 different countries and over 700 boutique stores. The company also benefitted from employing George Clooney as a brand ambassador in 2005, which helped Nespresso to develop a reputation for premium quality coffee.
Swiss inventor Eric Favre came up with the idea of the coffee capsule and brought it to the market with Nespresso for the first time in 1986. The concept revolutionised the espresso. Ever since, companies including Kenco, Lavazza and L’OR have followed suit in producing their own capsules.
But even today Nespresso stays ahead of the game. As part of its sustainability strategy, Nespresso ensured that 75 percent of its capsules had the capacity to be recycled by 2012. More recently, Nespresso has guaranteed that all of its Grand Cru range will be sustainably sourced.
With three production centres based in Switzerland, Nespresso is constantly updating its cutting-edge Grand Crus range. Recently, it has added previous limited-edition variations - Vanilio, Ciocattino and Caramelito - to its family of permanent flavours. With the growing popularity of iced coffee, Nespresso has also launched a series of pods that are designed to make cold drinks.
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Nespresso Franchise Opportunities
Unfortunately, Nespresso does not franchise. To ensure quality, the company directly conducts its business operations between farmer and consumer. The company believes that franchising does not resonate with Nespresso principles and, as a result, does not employ a franchise model as part of its global business strategy.
Nespresso Boutique Franchise
It is also not possible to open a Nespresso Boutique franchise store. The Nespresso Boutique customer experience is strictly regulated from the architectural design of its stores to the production of its blends. The company believes it would be impossible to replicate that seal of quality if the brand were franchised out to external individuals.
Other franchising opportunities
Though Nespresso does not offer any franchise opportunities, there are a number of other high-profile coffee brands that are looking for franchisees via Point Franchise.
The American company Dunkin Donuts serves over five million customers every day across the world. In the last few years the brand has worked to cement its presence in the European market. The coffee chain relaunched in the UK in 2012 for the first time since 1988 and in 2015, it opened 55 stores across Europe, with debut stores opening in Denmark, Georgia, Iceland and Poland. It now has over 11,000 outlets in 33 different countries.
The doughnut franchise is looking to expand its European family of stores. To open a branch carrying the international brand’s trademark, a minimum investment of £1,200,000 is required. The company is looking for entrepreneurs with experience in food catering and – for highly-preferred locations – quality negotiation skills. The ideal Dunkin’ Donuts franchisee will not be lacking in aspiration, and will be able to open over 20 restaurants over a long-term investment period.
Dunkin’ Donuts provides full training to all its franchisees and invites them to attend a three-day franchise business course. You will also take part in the Dunkin’ Donuts core initial training programme, which involves classroom learning and online assessment.
The brand’s passion for finely brewed coffee and delicious doughnuts has not gone unrecognised. Dunkin’ Donuts was ranked in the Brand Keys Customer Loyalty Index as the top airport franchisor and number one for customer loyalty, as well as number one in Entrepreneur magazine’s coffee and baked goods category.
Esquires Coffee is another multinational coffee company that is looking for franchisees on Point Franchise. Founded in 1933, Esquires Coffee rapidly expanded across its home country of Canada. It has opened 37 stores across the Greater Vancouver area since 1999. It has carried on with the same expansion drive in today’s market and is looking to further expand in the UK.
Since 2000, Esquires Coffee has opened 43 different shops across England, Wales, Scotland and Ireland. The company prides itself on quality, well-presented coffee that is sustainable from source to cup. The company offers compostable lids, recyclable plastic and coffee beans that come from Fairtrade cooperatives across South America and Africa.
Esquires Coffee requires a minimum investment of £85,000, as well as the payment of a franchise fee of £22,500. Full training is offered as a part of the franchise package, and Esquires Coffee also offers supervision in site selection and procurement, store design, lease negotiation, marketing and 24/7 ongoing support.
Everyone knows Auntie Anne’s pretzels. But the company is on a mission to let the world know that it offers so much more than that. It firmly believes that it’s in the business of delivering happiness – and coffee is a big part of that. Alongside its menu of salted snacks, Auntie Anne’s serves coffee off all types across its counter in the UK and all over the world.
Auntie Anne’s offers franchises at a fee of £18,000. For start-up costs, a minimum investment of £50,000 is also a standard expectation. The company does however offer financial assistance through its finance broker Franchise Finance, which can help franchisees with over £50,000 of initial investment. Auntie Anne’s offers a comprehensive training programme that will train new recruits in the brand’s business model and its ‘perfect pretzel’ operations.
The Editorial Team, Point Franchise ©
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