Nail Salons: Why Not Create Your Own?

14/11/2018 08:00 | Start a business

nail salons

The beauty business is booming. British women like to look good and are prepared to pay for it. A survey performed by Groupon found that the average British woman spends £70,294 on their appearance during their lifetime. Thats a whopping £1,352 a year.

Local nail salons

And having perfectly manicured fingers and toes is worth the £9.15 price tag a month that women spend in nail salons. But for many women, visiting local nail salons means more than just looking good.

In the fast-paced world that we live in, having the luxury to sit and relax for an hour comes as a welcome relief for many. While the polish dries, women are unable to so much as lift their handbag or flip the pages of a magazine. Its difficult for them even to check their phone, which makes it a rare and refreshing break from technology.

Visiting nail salons also gives many the opportunity to talk about their problems and have someone listen. Particularly for women who work from home or are raising a family full-time, the uninterrupted adult conversation is more important than the nails.

How to stand out from the competition

But with nail salons popping up on almost every high street in the UK, how do you offer your customers something different from the competition?

Firstly, the important thing is to invest in training. Lots of nail salons spend thousands of pounds making their salon look amazing and purchasing the best products on the market, but if the service is poor, customers wont return. Spend time training staff and investing in processes and procedures to make your customers visits as smooth and enjoyable as possible.

Also, dont be afraid to charge more than the discount salons in your area. Of course, there will be people who want to get their manicure done on a budget, but if youre focusing on the service you provide, then you should be confident to charge accordingly. Offering the full experience of having nails painted by a reputable professional is a service many are willing to pay extra for.

Finally, its essential to balance the service with convenience. Depending on your location you may get a lot of business from people walking past your salon. Time is a precious commodity to many, so you also need to be able to accommodate the customers who want a speedy and efficient service too.

Start a nail salon franchise

If the thought of starting your own nail salon from scratch is enough to put you off pursuing your dream, then maybe you should consider franchising. Investing in a franchise is an excellent alternative to setting up your own business. Youll still get to be your own boss, but youll also benefit from the help and support of an experienced franchisor.

If this sounds like the perfect solution, then starting a Rush Hair and Beauty Salon could be the opportunity for you. With over 20 years experience in the industry and more than 60 salons in operation, the Rush franchise has developed a proven business model that will work for you too.

Rush offers franchisees incredible support as well as providing development and involvement opportunities. This plays a crucial part in the success of the franchise. If you think youve got what it takes to become part of the Rush family, youll need to possess the following qualities:

The desire and commitment to run a successful business
Strong leadership behaviours
Good business acumen
Great communication skills
The ability to lead and inspire
A passion for high standards of customer service

From an investment perspective, the cost of purchasing a Rush salon can range from between £150,000 and £165,000. Youll need to provide a minimum personal investment of £15,000 with the remaining amount to be financed by a bank loan or Rushs part-funding option. Theres no need to worry about finding the perfect location for your salon either. Rush has identified high profile locations available and ready for franchisees.

Rush offers an excellent opportunity to own and operate your own profitable nail salon. On average, franchisees typically see a return on investment over a two to three year period. You may get help and support when you buy a franchise, but this is no guarantee of success. The harder you work, the more money youll make.

Qualifications needed to run a nail salon

The good news is that you dont necessarily need any previous experience or qualifications to start your own nail salon. However, to build up a good reputation, there are lots of college and privately run courses that you can attend. And it appears that despite there being no minimum qualification needed to perform manicures and pedicures, the HABIA (Hair and Beauty Industry Authority) state that more than 96% of nail technicians have an NVQ Level 2 or above.

According to the National Hairdressers Federation, there are more than 41,000 hairdressers, barbers and beauty salons in the UK. The amount of competition may make it hard for a brand new business to succeed, even if you and your staff are fully qualified.

This is why franchising is such a great alternative to starting your salon from scratch. As part of your franchise package, youll have access to all the training and support you need to do the job. But more than this, youll also receive coaching on how to run a successful business. Youll get help with marketing, recruitment, finance as well as the day-to-day operation of your salon. This invaluable support along with a recognisable brand name and reputation sets you apart from other nail salons in your area.

Conclusion

If youre creative, organised and a real people person, then creating your very own nail salon could be the opportunity youve been waiting for. As long as youre prepared to be dedicated, work hard and be driven to succeed, then youre well on your way to owning a popular and profitable nail business.

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