How to Start a Kitchen Design Business

kitchen design business

Many furniture and home decorating sectors are booming at the moment due to Brits opting to improve their current homes rather than relocating. And this is demonstrated particularly well with the kitchen industry. The kitchen furniture manufacturing sector generates approximately £2 billion in revenue every year and employs more than 15,000 people. According to Mintel, the amount consumers spent on their kitchens rose by five percent in 2017 to reach £3,706. This high figure is partly due to an increased demand for high-end kitchens. Although the luxury kitchen market is much smaller than the manufacturing sector, it still generates a healthy revenue.

Why kitchen design?

A kitchen can transform a house into a home. They vary drastically in design, some with a contemporary style and some more rustic. Kitchens are also an important influencer when people are deciding what home to buy and are frequently remodelled by homeowners to give their home a refresh. The brains behind such designs are kitchen design businesses. They are on hand to help customers change, improve or build their dream kitchen.
So why not capitalise on a lucrative industry and unleash your creativity by starting a kitchen design business?

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Starting a Kitchen Design Business

Lets take a look at some of the most important steps to starting your own kitchen design business.

  • Decide exactly what route you want to go down. Before making any commitments, you need to make sure you have established the direction of your business. For instance, you could launch a kitchen design showroom, act as an interior designer but specialise in kitchens or provide consultation services for other interior designers or contractors.
  • Establish your target market. When you start a kitchen design business, you will be operating in your local area, unless you decide you want to grow your business through franchising. The area will dictate the type of services that you offer. For instance, the average cost of a family home will help you get an idea of how much you can charge for design services and the scale of the services customers will require. Age is also an important factor, with Generation X having different wants, needs and potentially financial budgets to millennials and the upper end of Generation Z. Also, consider how many other kitchen design businesses operate in that area so you can decide whether your business offering is feasible and how you can differentiate yourself.
  • Find your niche. Having a niche will help set yourself apart from competitors and allow you to better position yourself in the market. The ideal case would be finding a niche in the market where there is no competition. One area you could focus on is sustainability by offering eco-friendly kitchens.
  • Research local licensing laws. You may need to have a certain number of years of experience or have certain qualifications in order to market yourself as an interior designer. If this is the case, due to kitchen design coming under the broader category of interior design, you would need a licence.
  • Develop a business plan. Craft a business plan that helps you organise your ideas. Include the nature of your enterprise, as well as the location, brand name, job positions and financial projections. You may wish to consult a business advisor.
  • Consider how much you are going to charge. This is dependent on what kind of business you decide to open. Consulting rates will be different to kitchen remodel and design rates.
  • Find a location. You will need a space where you can work from, even if you decide to only take jobs as a consultant. This could be from home, which would save substantial set-up costs, but if your business model involves meeting clients in person, your house must be presentable. Or you could opt to hire office space, if you would rather keep your work and home life separate. If you choose to open a design showroom, you will need to find a good location. Consider whether you are in close proximity to potential customers, and if there are customer car parking spaces, etc. Also, you will, of course, need to purchase stock to display, as well as having some office space.
  • Consider marketing techniques. One strategy is distributing business cards to people in the local area. If you do opt to implement this method your business card will need a logo, the business name, your name, your title, the company website, phone numbers, your email address, social media platforms and a design feature that makes you stand out from the crowd. However, if you are conscious of your environmental impact, you could opt for different marketing techniques. Get chatting to other interior designers or contractors and see if they are keen to use your services.
  • Operational processes. Develop an administrative system where you can keep an eye on costs. Select software for kitchen design and to help with quotations and processing orders.
  • Keep up to date with the latest industry trends. When customers use your services, they will be eager to see that you are professional and have sector-specific expertise. Educate yourself with what kitchens are in high demand and any emerging trends that you could capitalise on.

Opportunities with Point Franchise

If kitchen design sounds like your next career prospect, you could opt for a less risky route and invest in an existing kitchen franchise, like Schmidt.

Schmidt

Schmidt designs, produces and distributes products and services in the home improvement sector, but its speciality is kitchens. It was founded in 1934 and has since expanded to over 710 showrooms in 25 countries. Franchisees will have access to a comprehensive training programme, including guidance with IT, sales and showroom layout. In order to be part of this innovative franchise, interested franchise candidates will need to make a minimum investment of £80,000 and a total investment of £450,000.

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