4 Advantages of Running a Flower Shop Business

Modified on - Published on

Flower Shop Franchises in the UK Are Ready to Blossom

Have you always dreamed of running your own flower shop business? Here, we take a look at some of the top advantages of becoming a florist, and how you can get involved in the sector by joining a thriving franchise.


Advantages of Running a Flower Shop Business

1. Multiple streams of revenue

People buy flowers for all sorts of reasons. From weddings to funerals, birthdays to anniversaries, flowers are a popular gift for events throughout the year. By offering a wide variety of floral arrangements, you can maximise your revenue. But catering for different occasions is just one way to boost your income; youll also be able to target all kinds of customer groups.

Many flower shop businesses sell to commercial customers, retail stores and other organisations, as well as to the public. Owning a florists gives you the chance to add additional revenue streams to your business model.



2. Follow your passion

If you love flowers, youll be able to pour your passion into your business. Youll probably also strive to boost your product knowledge and technical skills, which will help you develop as an entrepreneur. By actively pursuing new floral trends and brushing up on the latest industry news, youll be more likely to push your business forward.

Remember, only a handful of people get the chance to turn their passion into a business. So, if you enjoy creating beautiful floral arrangements and have good business acumen you should consider opening your own shop. And, as the famous quote goes, if you love what you do, youll never work a day in your life.

3. Be creative

Flower shop businesses can be more fun than others because they give their owners the chance to be creative. From putting together attractive bouquets to assembling eye-catching window displays, there are plenty of opportunities to get your creative juices flowing. Once youve learned the basic rules of flower arranging, youll be able to use your own imagination to develop exciting, new floral groupings.

Whether youre reflecting industry trends or creating a customers personalised piece, youll be able to step away from the management side of the business to focus on creating something special. This is not only fun, but also incredibly good for mental wellbeing. If you find yourself feeling stressed, spending a few moments crafting something beautiful can help ease the pressure.

4. Be involved in the community

Flower shop businesses are at the heart of the community. Why? Because people turn to them at important milestones in their life. Youll get to be a part of a huge number of special occasions, from creating table displays at a babys christening to the bouquet a bride walks down the aisle with.

Often, florists also come to be involved in creating bouquets for partners who hope to make amends after a bump in the road. And many flower shop owners become privy to sensitive information which, of course, they never reveal! This puts you right at the heart of your community, and its likely youll make good friends among your customer base. In return for their trust, youll need to be able to give useful recommendations and create personalised arrangements for those who need them.

Current state of the florist sector

The UKs flower shop business sector experienced an annual growth of around 0.8 percent between 2014 and 2019, and is now worth around £1 billion. It employs over 20,000 people, who work in more than 14,000 different businesses. As consumers increasingly buy flowers for themselves outside of special occasions, entrepreneurs have the chance to create a profitable business in this sector.

By researching the market in detail, you can make sure you maximise your profitability. Consumer habits have changed drastically over the years, and buying behaviour changes between demographics. For instance, women aged 35-54 are most likely to buy over the counter and are responsible for 75 percent of all sales. On the other hand, men aged 20-35 are far more likely to order flowers over the phone. The introduction of phone ordering systems more than a decade ago had a drastic impact on the industry, just as online ordering has in the last few years.

Huge step forward In 2017, the online flower market grew by 41 percent.

In 2017, the online flower market grew by an impressive 41 percent. Much of this growth was driven by large organisations introducing digital infrastructure from other parts of their businesses to their floristry department. For instance, Waitrose Flowers and Moonpig are two businesses that dont primarily specialise in flowers but were able to leverage their existing digital systems and customer bases to sell them successfully.

Interflora is also an important player in the online floristry scene. While its often thought of as a franchise, its actually a non-profit, membership-based organisation working to increase the visibility of independent florists delivery services. On top of this, smaller florists and floristry franchises are also developing more efficient online services and taking a larger share of the market.

Flower shop franchises

Lets take a quick look at a couple of franchises working in the flower shop business sector.

Inleaf

Inleaf installs and maintains plant displays for business, hotels and homes across the UK, from live walls to moss pictures. Although it works mainly with plants, flowers still constitute a large part of the business. The franchise emphasises the importance of indoor foliage in creating a healthy atmosphere to increase productivity, reduce air pollution and lower stress.

  • Becoming an Inleaf franchisee: If youre physically fit and have the ambition to provide a high-quality service to customers across your territory, Inleaf wants to talk to you. Click here to get the process started.
     
  • How much you need to invest: Youll need to raise a total initial investment of just over £30,000. This will generate an expected revenue of £76,000 after two years and grant you the rights to trade under the Inleaf name and brand image.
     
  • What you get for your investment: The Inleaf franchise package includes a detailed operations manual and access to custom-built systems, which will help you produce professional and accurate quotes in minutes. Youll also get expert training and mentoring throughout the first six months of your franchise journey.

Endura Roses

Endura Roses is a UK franchise specialising in preserved flowers and plants. Whether sent as a gift or used for weddings, corporate events or special occasions, preserved flowers are an increasingly popular choice amongst consumers. This is a growing market, so Endura Roses offers a lucrative business opportunity for the right investor.

  • Becoming an Endura Roses franchisee: Endura Roses is looking for UK-based investors to take its flower shop business to new territories. To get involved, visit its website here.
     
  • How much you need to invest: To become a franchisee, you'll need to invest £120,000. The franchise offers a great deal of support, including help with selecting and fitting out your store and running marketing campaigns.
     
  • What you get for your investment: All franchisees are enrolled in an initial period of training and benefit from ongoing support.

Joining the flower shop business sector

There are plenty of traditional flower shops out there, but these two franchises demonstrate how the market is changing. As innovative, new businesses carve out a space for themselves in the sector, there are more opportunities to join a unique franchise model and benefit from a growing customer base.

Of course, conventional flower shop businesses are thriving too particularly those with an online department. As increasing numbers of consumers buy flowers for the home on a regular basis, the profit potential of starting a florists shop grows.

To browse our full range of retail store franchises looking for new franchisees, click here.

These articles may interest you

Want to Work From Home? Check Out These Top 7 Home-Based Business Ideas

Starting a home-based business may have never crossed your mind before. But with [...]


Top 8 Fashion Trends of 2020

Its been a tough time for business owners in the retail industry, but lets look [...]


Top 3 Home Renovation Franchises in the UK

At a time when people are spending more of their lives indoors, home renovation [...]


Sector Spotlight: Business Opportunities in the Food Sector

In this article we shine a spotlight on the food sector and some of the top business [...]


VARIOUS TOPICS TRENDS IN FRANCHISING

Q&A: Does Nationwide Cleaners Franchise in the UK?

If you like the idea of running your own business while helping people keep [...]


START A BUSINESS

The Consquences of Choosing the Wrong Legal Business Structure For Your Franchise

Its very important that you choose the right legal business structure for your [...]


START A BUSINESS
Did you enjoy this article? Please rate this article
Average rating 5/5 based on 1 vote(s)
These franchises may interest you
Recognition Express franchise

Recognition Express

Unique Solution in Promoting Your Image

Specialist suppliers of corporate branded merchandise for 40 years UK leaders in a 3billion marketplace [...]

Read more ›
Minimum investment
9,000
Request
information
RAISON Home franchise

RAISON Home

We provide our clients with a Kitchen, Bedroom & Bathroom design service that works around their way of life, [...]

Read more ›
Minimum investment
20,000
Request
information
Access4Lofts franchise

Access4Lofts

Access4Lofts is a lucrative van-based business opportunity where we help our customers utilise wasted space [...]

Read more ›
Minimum investment
29,950
Request
information
Auntie Anne's franchise

Auntie Anne's

We are so much more than just pretzels

Auntie Annes is the largest global soft pretzel chain but we are so much more than just pretzels! The formula [...]

Read more ›
Minimum investment
40,000
Request
information
Heavenly Desserts franchise

Heavenly Desserts

Affordably Luxurious Desserts

Join Heavenly Desserts and start a fulfilling career in crafting delicious desserts.

Read more ›
Minimum investment
110,000
Request
information

0 Comments

post a comment

Characters remaining: 250