Petrol stations can be an incredibly lucrative business venture when run correctly. So, today, we’re going to take an in-depth look at Esso petrol station and whether it operates a franchise model in the UK.
Esso is the trading name for ExxonMobil and its related companies. The company began life as Standard Oil of New Jersey, following the collapse of Standard Oil. In 1934, the brand name ‘Esso’ was chosen because it was the phonetic pronunciation of the 'S' and 'O' in Standard Oil. There are now around 180 outlets up and down the country, providing more than 4,000 jobs.
All in all, Esso serves roughly 800,000 customers every day through its retail network of more than 1,100 Esso-branded service stations. But does Esso petrol station franchise in the UK?
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History of Esso petrol station
Esso can be traced back to 1888 in the UK. The brand was originally known as the Anglo-American Oil Company, which opened its head office in London 130 years ago. When the US supreme court ordered the closure of Standard Oil in 1911, one of the 33 spin-off companies, Standard Oil of New Jersey, acquired the Anglo-American Oil Company.
Over the years, Esso has secured its presence as the UK’s leading petrol provider. Not only was Esso the first petrol station to sell unleaded petrol, but it also secured its place at the forefront of the industry by making ultra-low sulphur petrol and diesel, which is now available nationwide.
Did you know? There are around 8,500 filling stations in the UK that collectively have a revenue of £17 billion.
A key part of Esso’s history is its announcement of its partnership with Tesco in August 1988. The retail giants worked together to open chains of Tesco Express stores located within Esso forecourts. You now might be wondering: can you invest in an Esso petrol station franchise in the UK?
Does Esso petrol station franchise?
Unfortunately, there aren’t currently any opportunities to invest in an Esso petrol station franchise in the UK, as Esso has chosen to adopt a branded wholesale model.
How to get involved with Esso
Esso decided to overhaul its retail business and concentrate on supplying high-quality fuels to business partners. It launched a programme to transfer its operations at 400 sites to independent specialists while maintaining its brand presence, which was completed in 2015.
Esso’s new business model gave buyers a rare opportunity to acquire established sites with a strong retail foothold in the local area. It was good for business too, as it combined Esso’s experience producing and promoting high-quality fuels with the increasingly sophisticated retail knowledge of independent petrol station operators, such as Rontec (more on this later).
The petrol station market in the UK
Gone are the days when petrol stations were merely places to fill up your car and buy a newspaper. The growth in the convenience food sector has enabled drivers to do more shopping on the go, which has given petrol retailers the chance to create a new kind of forecourt.
Consumers are living increasingly busy lives and now demand more from their local petrol stations. As a result, petrol service stations that offer convenience food can boost their revenue, as consumers can nip in and quickly buy a snack or something for dinner before they pay for their petrol. The total value of convenience forecourt sales is an estimated £4.1 billion.
Partnering with a petrol retailer could be a great way to run your own business and generate a healthy income.
Similar petrol station franchise opportunities
Esso isn’t the only major petrol retailer in the market. There are plenty of opportunities to run a business with other famous petrol brands. Let’s take a look at four of the best.
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BP offers a similar franchising opportunity to Esso. By becoming a BP franchisee, you could open a convenience store on a BP forecourt. This globally recognised brand was first introduced to the UK in 2000.Today, it has over 300 locations and a further 200 in the US. It’s currently focused on continuing this growth even further.
- Becoming a BP franchisee: To aid its expansion, BP is looking for prospective franchisees with a passion for quality and service. So, if you have sales experience, financial acumen, a can-do attitude and a desire to succeed, this could be the franchise for you.
- How much you need to invest: Of course, such a well-renowned brand doesn’t come cheap. The total investment for this franchise is £2 million, and franchisees must be able to demonstrate access to liquid capital of around £800,000. However, BP franchises have enormous potential, thanks to ever-present consumer demand. Click here to start your application.
- What you'll get for your investment: BP franchisees get access to training programmes and networking opportunities. You'll also get regular business reviews and advice on health, safety and security.
As one of the leaders in the UK forecourt sector, Rontec can get you as close to owning an Esso petrol station franchise as you can get.
As an ambitious independent fuel retailer, Rontec offers prospective franchisees the chance to own and operate an Esso-branded forecourt and shop.
- Becoming a Rontec franchisee: Rontec operates more than 240 forecourts in England and Wales and is looking for business-minded investors who have experience running either a convenience store or forecourt. You’ll need to be hard-working with an eye for detail.
- How much you need to invest: From a financial perspective, you’ll be required to invest in your franchise, pay a franchise fee and buy your site’s stock. The investment level is dependent on the potential turnover of your chosen store, but costs can range from £25,000 to £50,000.
- What you get for your investment: You’ll receive training to ensure that you have all the necessary know-how to make your petrol station a success. Once you’re up and running, you’ll continue to receive support from your Area Manager, who will visit you every week to answer any questions that you have.
Shell operates more than 43,000 outlets and serves around 25 million customers across the world every year.
- Becoming a self-employed retailer: This is a multiple investment opportunity that enables you to run a cluster of around six Shell service stations. While you will be expected to invest in the sites in the long term, Shell provides the service stations and fuel. You’ll receive a commission on all sales from fuel, car washes and the shop, but you’re expected to pay regular royalties to Shell too.
- What you get in return: Shell is determined that their Self-Employed Retailers succeed in business, so they not only provide an on-site training programme at a Shell garage forecourt, but also a work experience placement, during which new recruits are supervised by a Shell representative.
The Texaco brand Area Managers support over 800 service stations in the UK. This makes it the biggest independent retailer group. Testament to the brand’s franchise model, 100 new sites joined the brand in two years, wanting the security that Texaco could offer them in bucket loads.
- Becoming a Texaco franchisee: When you own your own Texaco location, you can get next-day delivery on fuel seven days a week. You’ll also be able to operate under a brand with over a century of experience behind it and a globally renowned and award-winning forecourt image. To learn more, click here.
- How much you need to invest: To find out how much it'll cost you, get in touch with the brand.
- What do you get in return: Texaco gives you over 100 years of brand heritage. You'll also be guided as you work your way through the franchise term.
Start a petrol station franchise
Today we’ve discussed four of the best opportunities to own your own petrol station business in the UK. Before you rush into any decisions, be sure to check out another one of our articles covering what you need to know before getting started.
Becky Martin, Point Franchise ©