Q&A: Does Choice Hotels Franchise in the UK?

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Choice Hotel Franchise

Choice Hotels owns 11 different brands that operate across the globe and collectively comprise over 6,800 hotels and more than 500,000 rooms. The Choice Hotels franchise is a key player in the hospitality industry; so how can you get involved?

Does Choice Hotels Franchise in the UK?

Yes in fact, its the worlds largest hotel franchise. Becoming a Choice Hotels franchisee is an attractive business proposition. By joining up with one of its brands, youd be carrying a name with worldwide recognition.

A number of Choice Hotel brands have a presence in the UK. There are 11 Comfort Inns across the country; five in London and others dotted around Manchester, Birmingham and Sunderland. The boutique brand Ascend, which is targeted at a premium market, has two high-end hotels in the UK: one in Belfast and the other in Harrogate. Clarion another first-class Choice Hotel Brand has branched out to London, Exeter, St Albans, Huddersfield and Leeds.

Choice Hotels has plenty of success stories in the UK, and theres no reason why you cant lead the next one. The hotel franchise is on the lookout for new franchisees across the UK who can carry the weight of its brand. To pursue this franchise opportunity, just get in contact with your local Choice Hotel franchise representative via the hotel chains website.

In the future, Choice Hotels has plans to grow its international footprint even further, especially in Spanish and South American markets. So, if youre based in one of these locations, why not help the hotel franchise expand the business internationally?

choice hotels franchise

© Choice Hotels

The History of Choice Hotels

The Choice Hotels brand dates back to 1939. Originally, it was a non-profit referral chain called Quality Courts United that connected a number of different American hotel brands. In the 1960s, Stewart Bainum Sr. opened his first Quality Courts franchise. By the end of the decade, hed become the companys CEO and developed the brand into one of the worlds biggest portfolios of hotel chains.

If you dont know the brand very well, here are some of the companys key milestones:

  • 1981 Comfort Inn was founded. Its now the groups flagship hotel, with huge brand awareness in the US. Comfort Inn was designed to compete in the mid-scale hotel market alongside Days Inn and Best Western, and prides itself on friendly staff and reliable customer service. Today, it offers accommodation to travellers from California to Beijing, and has recently undergone a facelift; hundreds of its hotels have been refurbished to suit modern tastes. Most destinations now have a fitness centre or pool - one of these, in North Conway, New Hampshire, won a best of choice award from Choice Hotels for its consistently high standards.
  • Late 1980s Sleep Inn (Comfort Inns budget sister-brand) was launched. Choice Hotels had now expanded into a range of different markets.
  • 1996 The company was launched on the New York Stock Exchange and, in the following decade, the business cemented its presence in the US market.
  • 2005 Cambria Hotels was launched to cater for a business audience. It has since grown into an international chain with hotels in 100 different destinations.
  • 2013 Choice Hotels moved its headquarters to Rockville, Maryland
  • 2018 Choice Hotels acquired WoodSpring Suites. This budget brand completes Choice Hotels current portfolio of 11 hotel chains.
  • Today Choice Hotels now has a range of different hotel brands that are tailored to economy, mid-scale and upscale sectors in forty different countries across the world.

Choice Hotels brand portfolio currently includes:

  • Comfort Inn
  • Comfort
  • Cambria Suites
  • Quality Inn
  • Clarion Hotel
  • Sleep Inn
  • Rodeway Inn
  • Econo Lodge
  • Mainstay Suites
  • Suburban Extended Stay Hotel
  • Ascend Collection

choice hotels franchise

© Choice Hotels

Starting a Choice Hotels franchise unit

Capital Initial franchise fees vary dramatically depending on what brand you want to franchise and the size of the project, so it can cost you anything between £7,000 and £46,000. Franchisees are expected to have a net worth of at least £580,000, but franchisors can generate revenue from third party sources.

Experience You will need to have a positive track record of managing hotels or real estate.

Training and support In return for your investment, you will benefit from a high-quality induction programme. Part of a market leading brand, Choice Hotels franchising team are experts in their field. So, you can rest assured that you will be supervised by the top brains in the hotel industry. There are a number of different training schemes available to new franchisees:

  • Choice Hotels Total Lodging by Choice (TLC) Orientation programme This is compulsory for owners and General Managers. Its held 10 times a year in Silver Spring, Maryland, and involves 39 hours of industry tuition.
  • Hospitality Operations Success Training (HOST) Owners and general managers must also complete this four-day scheme. It involves around 30 hours of classroom-based learning and 2-4 hours of on-the-job training. Choice Hotels states that the cost for enrolling onto the programme will be less than £800, but you will have to pay for travel, accommodation and food.
  • ChoiceADVANTAGE This training package is compulsory for all general managers, assistant general managers and front office managers. Youll complete 10-16 hours of classroom learning and 15-26 hours of on-the-job training. This scheme will take place at your hotel.
  • CHESS This optional three-day workshop is open to sales professionals to help them refine their skills, but the owner, general manager and any other hotel staff member can also take part. It costs under £400 per person.

choice hotels franchise

© Choice Hotels

Become a Choice Hotels franchisee

Although Choice Hotels portfolio of brands may not be particularly well-known in the UK, the franchise benefits from huge consumer awareness in the US. A key player in Americas hospitality industry, Choice Hotels has demonstrated that its brands have what it takes to make it in the sector. This means its a fantastic opportunity for savvy investors looking for their next business venture.

By joining forces with Choice Hotels, you can work under an established brand and benefit from the franchise teams expertise. But there are a huge variety of different franchising opportunities within the sector if Choice Hotels isnt quite right for you. Click here to browse the franchises currently in our directory.

>> Read more articles on the Hotel sector

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