Bringing South America to the UK with a Las Iguanas Franchise

26/03/2018 16:55 | Start a business

Las Iguanas franchise information

Interested in setting up your own restaurant franchise? Passionate about international cuisine? Then find out how you could set up your own Las Iguanas franchise and bring the flavours of South America to the UK.

About Las Iguanas Franchise

Celebrating the vibrant cuisine of Brazil and other Latin American countries, Las Iguanas is one of the UKs most successful restaurant franchises. Its elegant and contemporary restaurants serve authentic, delicious dishes and a fantastic choice of cocktails that are inspired by the Latin world. If youre passionate about food and have an entrepreneurial mindset, a Las Iguanas franchise could be the perfect opportunity for you.

Las Iguanas also uses its own Cachaa, which comes from mountains near Rio de Janeiro and is used to create the brand's most famous cocktail, the Caipirinha, which is distilled and bottled before it is shipped to the UK.

Passionate about quality, serious about the environment

Founded in Bristol in 1991, Las Iguanas is passionate about bringing authentic South American cuisine to the UK. Every franchise of this brand uses the freshest, highest quality ingredients, all of which are sourced from quality suppliers and are GM free wherever possible. Las Iguanas is also proud to support native South American businesses like Daterra, a Rainforest Alliance-certified coffee supplier and offers a fully inclusive menu which varies depending on the location.

Las Iguanas has won many prestigious accolades over the years. Perhaps the most notable award is the Investors in People Champion status, which shows how this brand is committed to getting the best out of its people and creating a great working environment.

Heres why you should invest in a Las Iguanas franchise.

Each Iguanas restaurant is typically between 300 and 500 m2 and is based in prime locations with high footfall. Examples include London's Royal Festival Hall, Birmingham Temple Street, Bristol Harbourside and London Brunswick Square. Now, this franchisor is looking to expand in other prime locations across the UK to raise its brand visibility and become one of the most profitable franchises in the food & beverages sector.

This franchisor has a strong track record of selecting the best people to run its restaurants and motivating its teams. For example, 100% of all customers' tips go to team members, as this incentives staff to provide outstanding customer service every time. In fact, one of the reasons why Las Iguanas has become one of the most profitable franchises in the food & beverages sector is that it employs a Motivation Manager. This person is responsible for arranging competitions, engaging with employees, and providing incentives to motivate them to achieve their potential.

What is Las Iguanas looking for?

To be considered for a Las Iguanas franchise, youll need to be an ambitious well-funded individual with good contacts and significant experience in the food & beverages sector. Ideally, this will include experience in casual dining or a similar Western brand and an ability to create a secure supply chain. You'll also need to be passionate about providing a consistent customer experience and have the ability to expand the brand into nearby regions.

Glenn Evans, the Head of Food Development at Las Iguanas, says working for the brand is a fantastic way to develop skills and experience in making authentic food. He believes it offers the perfect springboard for a career in the kitchen, and the variety of dishes on offer enables chefs to develop skills in everything from making fresh sauces to creating new recipes.

Benefit from world-class training

This is a franchisor that believes training is a right, not a luxury. Therefore, Las Iguanas goal is to get people where they want to go, whether they become a franchisee or a head chef. You'll receive comprehensive training before and after you set up your franchise to help you get your new business off the ground as quickly as possible.

Professional development

Las Iguanas head office in Bristol also provides professional development training to help you stay up-to-date with the latest trends in the food & beverages industry and stay ahead of your local competition. Youll have the opportunity to attend management development workshop days and development sessions with an experienced operations manager. All FOH management training provided by Las Iguanas is endorsed by the Institute of Leadership and Management, a professional membership body for managers and leaders based all over the world.

World-class business systems

When you become a franchisee of Las Iguanas, youll have access to an operations portal, which will give you all the guidance you need to set up your business. You'll also benefit from a dedicated team with significant brand experience to help you learn about the brand, recruit the best staff and provide outstanding food and customer service in your territory. Youll have access to state-of-the-art business systems and learn about tried-and-tested working methods with the CG Way operating system, which covers 300 Las Iguanas restaurants.

All franchisees receive marketing support, which will include branded collateral and a unique online marketing toolkit to help you build your brand visibility in your area. Every three months, you'll also receive a restaurant visit and a business review, which will include coaching from your business development manager and an evaluation of your franchise's performance.

Financial information

To open your own Las Iguanas franchise, youll need a minimum investment of £350,000 + VAT. The total cost is £700,000 + VAT, and franchisee fees are £25,000 + VAT. However, if you don't have enough capital, some funding support is available.

Please note, you'll need to have the willingness and ability to invest for periods of between 3 and 5 years.

Before you become a franchisee at Las Iguanas, youll also need enough money to cover the following:

  • Legal advice from a solicitor with expertise in franchising
  • The cost of setting up your business
  • Moving, if applicable

So, if owning your own Las Iguanas Franchise sounds like the perfect opportunity, find out more by visiting the website or downloading an application form.

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