Best Pizza Franchises in the UK: The Top 5

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best pizza franchises

Updated on 12/03/2019

Pizza is a popular and versatile food choice in a range of situations. During a girly sleepover or whilst watching the football, more often than not, Brits will reach for the pizza takeaway menu over another cuisine the UK has fallen in love with the doughy circle of deliciousness. Therefore, as well as being a classis take-out option, pizza is also one of the most popular choices in restaurants and supermarkets.

According to a recent survey, the average Brit chomps their way through 731 pizzas and spends approximately £9,725 indulging in the cheesy treat in their lifetime. 49 percent of the UK population eats pizza at least once a week and every year, almost £3 billion is spent on pizza in the UK, £1,125,000 of which goes towards takeaways alone.

If youve had time to digest all those impressive statistics, you may be thinking about investing in a pizza franchise.

As the UK is gradually becoming a population of informal diners, opting to eat out or order food in rather than cook at home, there has never been a better time to become a franchise pizza owner.

As with any franchise business, there are pros and cons that should be considered before investing. Lets take a look at the advantages and disadvantages of opening a pizza franchise.

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Immediate brand recognition When customers are choosing which restaurant to dine in or order a takeaway from, not only are they considering the tastiness and quality of the food, but one of the key drivers for this choice is consistency. For example, is the food always a high standard? Is the waiting time always reasonable? Is the bill always reasonably priced? Franchise owners benefit from an established customer base. Earn the trust of your customers and they will keep coming back for more.

Training and support As with any franchise business, those investing in pizza franchise opportunities will receive comprehensive training before launching their restaurant. Without needing any prior restaurant, or even business ownership experience, franchisees have access to all the support needed to be able to own and operate a profitable business. This is a striking advantage over independent business owners.

Marketing and advertising The majority of franchisors have comprehensive marketing plans in place for the franchise. This usually includes advertising campaigns, internet advertising, public relations, social media and direct mail efforts. Therefore, if the brand recognition is established widely, the franchisees will benefit from this brand equity.

Technology With the UK embracing the digital era, more and more pizza lovers are opting to order online. Therefore, large franchise businesses often invest in technology to keep ahead of the game. Franchisees can then have access to important technological elements of the business. This might seem like a simple part of a businesss infrastructure, but it could be harder for an independent business to replicate.


Lots of admin There is a lot of paperwork involved when buying a franchise. It should be remembered, however, that much of this paperwork is for the benefit of both the franchisor and franchisee so that all parties are aware of their roles, responsibilities and obligations. Its recommended that you consult a specialist franchise solicitor as the legal documentation can be lengthy and complex.

Costs - Buying an established franchise comes at a cost. The initial franchise fee and start-up costs can be substantial and often involve more investment than what it would cost to start an independent business. A franchisee must also consider royalty payments, which involves paying a percentage of the monthly profit back to the franchisor, reducing profit potential. These costs should be weighed up against the benefits that being part of a franchise brings, including training, coaching and brand recognition. If the up-front and ongoing costs are justified based on the support received, then you can rest assured youre making an informed business decision.

Capacity market There might not be a pizza franchise for sale in your chosen location. As location is a big factor for any new franchise, you need to consider which is more important: working with your chosen franchisor or where the business will be based. It may be a compromise, but it should be made following research and discussions with experienced franchise professionals.

No menu individuality You may run the best pizza franchise in the area, but if you bought into a restaurant franchise because of your love of Italian cuisine, you may be disappointed by the lack of creativity you get. The key to a successful franchise business is consistency, so if you dream of introducing the world to a Full-English Breakfast pizza, then being restrained by the franchises menu may not be for you.

Considering both sides of the to franchise or not franchise conumdrum, theres no denying that the pizza market is growing. Even in an age of health-conscious consumers, pizza franchises are evolving and adapting to meet their customers needs.

Top Pizza Franchises in the UK

If starting a pizza franchise sounds like something you can get your teeth stuck into, take a look at the top five pizza franchises in the UK right now, available with Point Franchise.


This pizza franchise is an innovative artisan pizza company. The first FIREAWAY store opened in Sutton in 2016 and, since then, seven more stores have opened in and around London.

Customers are able to choose from 25 toppings and create their own pizza, all before it is thrown into an authentic Italian pizza oven. Not only is it authentic, but fast too, with the pizza-making process only taking 180 seconds.

The minimum investment is £30,000 and the total investment is only £35,000, making this one of the most attractive franchises in the pizza sector at the moment.


Fireaway franchise


Design - Fire - Eat

We are a new Artisan Pizza Company. We are only 17 months old but already have 3 stores in the London area. [...]

£35,000 Minimum investment
Restaurant, Coffee Shop & Pub
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Papa Johns


Papa John's franchise

Papa John's

Better Ingredients. Better Pizza.

Papa John's is an international pizza franchise with over 5,000 stores worldwide in more than 40 markets.

£100,000 Minimum investment
Restaurant, Coffee Shop & Pub
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This well-known American brand has grown at great speed since being introduced to the UK, with over 340 sites across the country. Focusing on fresh ingredients, this ambitious company has big plans to challenge Dominos for UK pizza domination.

To become a Papa Johns franchise, a minimum investment of £100,000 and payment of £18,500 in franchise fees is required.

Bella Italia

This Italian pizza franchise is passionate about serving food that offers a true taste of Italy whilst providing a warm welcome to its customers - this is the secret ingredient to its loyal customer base.

With Bella Italia boasting over 100 restaurants in the UK and Ireland, the contemporary brand has ample experience in the pizza sector.

In order to invest, you need to make a minimum investment of £350,000 or a total investment of £700,000. Franchise fees are £25,000.


Wolf offers authentic Italian food sold from street food stalls up and down the UK. It is proud to sell only high-quality, hand-prepared Italian dishes.

Wolf is looking for single-unit franchisees as well as master franchisees, and investors looking to join the brand should be prepared to make an investment of £200,000 and pay £15,000 in franchise fees.

Pizza Hut Delivery

Pizza Hut is the largest pizza restaurant chain in the world in terms of the number of outlets and its share in the global pizza market. The franchised delivery element of the Pizza Hut business was first launched in 1988. In order to invest, a minimum investment of £130,000 is required. Unfortunately, Pizza Hut is not looking for franchisees at the moment. However, watch this space for an exciting investment opportunity in the future.

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