Enjoy a Booming Business with a Baby Franchise

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Baby franchise article

Originally posted on 31/10/2017. Updated on 18/03/2019.

Parent and baby classes are becoming increasingly popular and the choice of activities are more diverse than ever before. From baby massage to toddler yoga, there are classes to suit every young child, and most boast a range of benefits for babies and infants. Many modern parents are willing to pay to educate and stimulate their children, and the wide variety of classes out there reflect this. This means that there is a good opportunity for profitability among investors who would like to cash in on this growing industry.

Advantages of Infant Development Classes

There has been a significant amount of research into the benefits of baby development classes. Although there are different schools of thought when it comes to the effectiveness of these classes, most people agree that parents and babies can benefit from the following:

The chance to socialise. Having a new-born baby can be overwhelming at times. In those early days, life feels like one continuous cycle of feeding, sterilising, changing nappies and washing bodysuits all on very little sleep! So, attending a baby class gives parents the chance to spend a whole hour out of the house to socialise with other mums and dads who are probably experiencing the same feelings. The power of talking, sharing and laughing with other adults should not be underestimated, especially for new parents that are learning the ropes.

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Improved parent-child interactions. While parents get to spend time with other adults during the classes, they can also focus solely on their baby for the duration of the session. At home, its easy to get distracted by the growing pile of laundry or the washing up. Those that attend baby development courses often find that they can bond with their child much more effectively when time is dedicated to this purpose.

Enhanced vocabulary. Numerous studies have shown that vocabulary development is more noticeable in children that regularly attend music and singing classes with their parents from an early age. In fact, 90 percent of brain development occurs during a childs first five years, so focussing on language skills is important. The repetitive rhyming in many children's songs helps to build phonemic awareness and the ability to manipulate sounds to make new words.

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With more and more people understanding the benefits of baby development classes, the baby franchise sector is looking up. According to the Office for National Statistics, there are nearly four million children under the age of four in the UK. This represents a massive target market for franchises specialising in infant development classes.

Lets look at some of the franchise opportunities currently available.

Water Babies

Founded in 2002, Water Babies currently has over 50 franchisees in the UK, teaching over 50,000 clients in around 560 pools each week. Water Babies has already established franchises across New Zealand, the Netherlands, China and Canada, but plans to open more in Germany and the Middle East. In the UK alone, the brand sells over 55,000 swimming accessories and captures over 100,000 underwater photos of its swimmers every year.

The success of Water Babies is partly down to the rigorous franchisee recruitment programme that they have put in place. The six-step process ensures that only the best candidates are accepted to take on the lengthy and intensive training course. This is where the fun begins a whole month is dedicated to learning the Water Babies teaching techniques. The course is made up of 300 hours of training, which gives successful candidates a nationally recognised diploma in baby swimming. Once the practical training has been completed, franchisees are taught important business and administration skills.

The support that Water Babies provides to franchisees has been recognised as exemplary in the world of franchising. A team of 28 support staff are available to help a network of just over 50 franchisees. So, if you want the perks of running your own business with unrivalled support from a world-famous brand, this could be the franchise for you, and with a payment of £25,000, franchisees who are able to maintain the high standards of Water Babies are bound to see a good return on investment.

Tatty Bumpkin

This franchise was created by a mum and yoga teacher in 2014. The aim was to offer yoga-inspired classes to babies and children to improve their flexibility and creativity. Tatty Bumpkin is a forward-thinking, ethical company that offers its franchisees the chance to work part-time around other commitments.

Prospective franchisees should be hard-working, ambitious, sociable, self-motivated and possess a strong desire to have fun. However, no industry experience is needed to become a Tatty Bumpkin franchisee, as training will be provided both in business strategies and in multi-sensory teaching for babies and children. Ongoing support and access to further educational courses are also available.

Working at Tatty Bumpkin also allows franchisees to give something back to the community, and it recently won a Social Enterprise award for helping mums back to work. So, if youre looking for a flexible business opportunity to fit in with family life, Tatty Bumpkin could be just what youve been looking for.

Angelas Swim School

This swim school provides lessons for people of all ages and walks of life. Whether youre young or old, able-bodied or disabled, training to become a professional swimming or simply for leisure, Angelas Swim School will be able to cater for you. Angela Wilson, an international and Commonwealth swimmer, founded the business in 2002 with the objective of launching a swim school that offers a variety of classes to suit every swimmer. In 2012, the school even trained four students who went on to participate in the Olympic trials.

Angelas Swim School is a BFA-accredited brand and is enthusiastic to help entrepreneurs with limited experience succeed under its name. Franchisees will be granted an exclusive territory, a secured pool contract and a five-year renewable licence with the business. The school provides specialised training so franchisees can become professional swimming instructors with knowledge of the schools teaching techniques. In addition to this, franchisees will gain support with key areas of the business such as administration and customer ordering systems, compliance and marketing. Angelas Swim School will even promote the branch in its local area via official PR and social media channels and a dedicated website page, as well as providing initial marketing materials.

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