MENU
Franchise - Find franchise Opportunities in the UK, Point Franchise
0
Empty
basket
  • Home
  • Account
  • Franchises by Region, County or City
    • Franchise opportunities by Region
    • Franchise opportunities by County
    • Franchise opportunities by Town / City
  • Franchises by Sectors
    • Business & B2B Services
    • Car & Automotive
    • Cleaning
    • Estate Agency & Property
    • Finance
    • Food
    • Franchise Services
    • Gym, Sport & Beauty
    • Home Based
    • Home Improvement & Construction
    • IT, High-Tech & Online
    • Master Franchise
    • Personal & Home Care Services
    • Pet
    • Restaurant, Coffee Shop & Pub
    • Retail & Stores
    • Travel & Leisure
    • Van Based
    • All sectors and industries
  • Franchises by Investment
    • Low-cost franchises
    • Franchises under £10K
    • Franchises under £20K
    • Franchises under £30K
    • Franchises under £40K
    • Franchises under £50K
    • Franchises under £100K
    • Franchises under £150K
    • Franchises under £200K
    • Franchises over £200K
  • Franchise Directory
  • Franchise Opportunities
    • Best Franchises
    • Most Profitable Franchises
    • New Franchises
  • Franchise News & Articles
    • Franchise News
    • Franchise Articles
    • Dictionary
    • Interviews
  • Franchise Experts
    • Latest articles from our experts
    • Our experts
  • Franchisor Area
    • Get your franchise listed for free
    • Advertise
  • Articles
  • Franchisor Tips
  • Franchisee Recruitment
  • Ask an Expert: What to Look for in a Potential Franchisee

Ask an Expert: What to Look for in a Potential Franchisee

Share:
Published on 23/05/2021 16:00:00

Recruiting franchisees isn’t easy. It’s a delicate process, and it can make or break the success of your company. In a fierce job market, choosing the right person for the job is extremely important. Here are some top tips, straight from the experts, on what to look for in a potential franchisee.


As a franchisor, you’re bound to hold your franchise close to your chest. You built it, you nurtured it, and you watched it grow into something great. It won’t ever be easy to hand control to your franchisees, but if you find the right people - the people you can trust with your brand - you’ll benefit yourself and your business.

How to recruit good franchisees

So, how do you do it? How do you recruit good franchisees? There’s a lot to it, and those promised expert tips are coming, but the basics are:

  • Do your research, and a lot of it

  • Don’t rush into things, and definitely don’t sign anything without certainty

  • Ensure your business values and goals align with potential franchisees

  • Make sure potential franchisees have solid credit histories to their names

  • Listen to character references carefully

Finding the right franchisees for your business will take time, and frankly, it should. In an ideal world, you’ll be building a lasting relationship with each of your franchisees, and you’ll need to be absolutely confident that they’re the right fit in order for you to do that.

Expert franchisee recruitment tips

1. Find good franchisees through solid marketing 

If I could share one piece of advice with new franchisors, it would be to concentrate on marketing your business via franchise-specific websites. I’ve spoken to people who do it alone, and it seems impossible to succeed that way. - Peter Munro, Founder of Nationwide Cleaners

Peter is a franchisor at Nationwide Cleaners, and his advice is sound. He recommends that all franchisors create a quality website, full of information, and that they advertise across social media and on franchise websites in order to find the right investors.

When you’re looking for new franchisees, don’t undervalue the power of solid marketing strategies. With good marketing, you’ll be able to target the right demographic, and you’ll ensure that the eyes of skilled, valuable individuals are landing on your investment opportunities.

Take a dual approach to marketing. Optimise your digital marketing strategies, and ramp up your in-person marketing by networking at exhibitions and other sector-specific events. Meet potential franchisees, chat face-to-face, and make a memorable, positive impression. 

Here are the most useful channels for franchisee recruitment [British Franchising Association]:

  • Your franchise’s website

  • Other franchise-specific websites

  • Social media

  • Word of mouth

  • Exhibitions

  • Franchising seminars and open days

  • Mail shots

  • Magazine advertising

>> Read more:

  • 5 Qualities of a Successful Franchisor
  • 5 Reasons Why A Strong Franchisor-Franchisee Relationship Is So Important
  • 5 Ways to Keep on Learning as a Franchisor
  • Franchisor Tips: 6 Mistakes to Avoid When Running a Franchise Network
  • The 8 Primary Roles and Responsibilities of a Franchisor
  • Franchisor Tips: 10 Traits That Make a Good Franchisor
  • Nine Reasons Why It’s Important for Franchisors to Visit Franchisees

2. Aim to partner with passionate people

Success means having good people around you, clear objectives, a genuine passion for the business, and being happy to work hard.
—Nigel Toplis, The Bardon Group 

Nigel, from The Bardon Group, has highlighted something absolutely vital. One of the key things that franchisors should be looking for in their franchisees is genuine passion for the role and the business. When engaged in their jobs, employees are 59% less likely to quit within a year [Forbes]. If you like what you do, it stands to reason that you’ll do it better.

It’s only natural to assume that people wouldn’t want to invest in a franchise that didn’t interest them but this isn’t necessarily the case. Certain unsuitable potential franchisees might be motivated solely by money, and this is something you’ll need to figure out during the interview process. Ask the franchisee what they like about your franchise. Give them a chance to demonstrate their passion.

3. Prioritise character over specific experience (after all, training will be provided)

The ideal TechClean franchisee will be well organised, ambitious, and good with people. Ideally, they will also have an aptitude for sales and marketing. They won’t need to have any previous cleaning experience, though, as full training is given.
—Nigel Toplis, TechClean 

While a varied skill set is important, Nigel, who heads up TechClean highlights just how crucial it is to find a franchisee with good character traits. The system hygiene franchise is always looking for someone who is good with people, disciplined, well organised, and willing to learn.

Like many franchises, TechClean offers all its new franchisees training and support in return for that initial investment. Regardless of experience level, training helps franchisees to understand exactly what’s required of them, and allows them to expand on their existing knowledge and do the job as effectively as possible. Training can fill knowledge gaps, but it can’t change a person’s character. Remember this, and choose your franchisees wisely.


>> Read more:

  • 6 Tips for Recruiting Specialist Franchisees for Niche Sectors
  • Checklist: How to Prepare for the Franchise Interview
  • Tips for Recruitment and Selection

4. Choose driven leaders with business sense

Owning a franchise means you have the chance to build a valuable asset for yourself and your family. There is nothing in our operating model that cannot be quickly learnt. However, a natural inclination towards managing people, commercial sense and willingness to put in the effort, especially in the first 12 months of operation, are welcome qualities.
—Imran Mamud, Rooster Shack 

In most jobs, employees report taking between three to six months to feel settled [Hays]. A franchisee will need to be up and running much more quickly than this. The ideal franchisee is driven, fast-learning and willing to push forward at every turn. The ideal franchisee is a natural leader with commercial sense.

The first year won’t be easy, and franchisees will need enough confidence in their abilities to be able to see things through. Franchisors should prioritise connecting with franchisees who will work hard to pursue profitability and success. 

Start your franchise on the right foot and nail franchisee onboarding

If you can nail the recruitment process and turn potential investors into perfect-fit franchisees, your franchise’s chances of success will skyrocket. Find more franchising advice in Point Franchise’s range of articles, or check out this selection of interviews with industry experts.

Lily Sweeney, Point Franchise ©

CAHEM franchise CAHEM
Min. investment £60,000
Travel & Leisure
Request
information
Chock Shop franchise Chock Shop
Min. investment £10,000
Food
Request
information
JAN-PRO franchise JAN-PRO
Min. investment £3,000 +VAT
Cleaning
Request
information
No Letting Go franchise No Letting Go
Min. investment £17,950
Estate Agency & Property
Request
information
My Window Cleaner franchise My Window Cleaner
Min. investment £8,000
Cleaning
Request
information
These articles may interest you

Franchisee Recruitment: The Importance of Finding the Right Franchisees for Your Business

As a franchisor, recruiting franchisees can be a daunting process. [...]

Article published on 12/05/2021 17:14

Franchisor Tips: Top Roles to Recruit for Your Franchise Head Office Team

Expanding your franchise head office team is an exciting process, but it [...]

Article published on 05/02/2021 16:00

How to Use Social Media for Franchisee Recruitment

If you’ve never thought of using social media in your franchisee [...]

Article published on 14/01/2021 08:00

How to start a landscaping business in the UK?

You will discover how to successfully start a landscaping business in [...]

Article published on 04/08/2022 10:24
STARTING A FRANCHISE

London’s premier Franchise Exhibition is back!

The British & International Franchise Exhibition returns to Olympia [...]

Article published on 31/05/2022 14:00
MARKETING AND COMMUNICATIONS

Top 4 Frozen Yogurt Franchises in the UK

If you’re a business-minded entrepreneur with an undeniable sweet [...]

Article published on 27/04/2022 16:00
MARKETING AND COMMUNICATIONS
Did you enjoy this article? Please rate this article
Be the first to rate this article
Newsletter Envelope

Did you enjoy this article?
Subscribe to our newsletter!

Receive up-to-date industry news, in-depth articles and the newest franchise opportunities directly to your inbox.

0 Comments

Still no comment for this article. Be the first to publish a comment!

Post a comment

Characters remaining: 250

Top 5 recruiting sectors
  • Car & Automotive Franchises
  • Estate Agent & Property Franchises
  • Gym, Sport & Beauty Franchises
  • Home Improvement & Construction Franchises
  • Travel & Leisure Franchises
Top 5 franchise opportunities
  • Franchise Bartercard UK Bartercard UK Franchise
  • Franchise Ferdinand Football Ferdinand Football Franchise
  • Franchise The Zip Yard The Zip Yard Franchise
  • Franchise World Options World Options Franchise
  • Franchise Yolé Yolé Franchise
Top 5 recruiting cities
  • 1 Birmingham
  • 2 Bristol
  • 3 Glasgow
  • 4 Leeds
  • 5 Manchester
Franchises by
minimum investment
Low-cost franchises Franchises under £10K Franchises under £20K Franchises under £30K Franchises under £40K Franchises under £50K Franchises under £100K Franchises under £150K Franchises under £200K Franchises over £200K
Latest News
  • Tutor Doctor - New revenue stream sees 30% increase for franchisees
  • Love Accountancy - Point Franchise Welcomes Love Accountancy Franchise!
  • IWG - Point Franchise Welcomes IWG Franchise!
  • Walfinch - East Barnet homecare provider retains ‘Good’ rating from...
  • Radfield Home Care - Continued Success: Radfield Home Care expands its network...
Newsletter Envelope

Did you enjoy this article?
Subscribe to our newsletter!

Receive up-to-date industry news, in-depth articles and the newest franchise opportunities directly to your inbox.

Find your franchise
  • UK Franchise Directory
  • Best Franchises
  • New Franchises
  • Most Profitable Franchises
  • Dictionary
  • Interviews
  • Checklist
Our top guides
  • Franchise for Sale
  • Franchise Definition
  • Starting a Franchise
  • What is a Franchisee?
  • What is a Franchisor?
  • Franchise Agreement
  • Franchise Shows and Exhibitions
Are you a franchisor?
  • Advertise your franchise with us
Subscribe to our newsletter
Useful links
  • About us
  • Privacy policy
  • Sitemap
  • Contact us
  • Consent notices
  • Terms and conditions
  • Disclaimer
  • Our writers
Follow us
Infopro Digital
✕
point franchises newsletter

Keep up to date with the franchise industry