American Restaurant Franchises in the UK
American Restaurant Franchises in the UK
You don’t have to walk far on the British high street to see the American influence on our food outlets. Burger chains, hot dog vans and doughnut shops supply American-inspired foodstuffs across the UK. According to Statista, the top three foodservice brands in Europe by numbers of units are McDonalds, Subway and Burger King – all US companies. This shows that American foods are incredibly influential across Europe.
UK consumers clearly relish American food staples. Findings published by the Institute of Food Technologists (IFT) demonstrate America’s partiality to unhealthy, meat-based foods, with half of US adults tending to purchase readymade supermarket versions of hot dogs, pizza and sandwiches (CS News). Technomic also highlighted US customers’ preference for savoury foods and spicy, smoky and tangy flavours, explaining the amount of US-based burger and hot dog chains in the UK.
American Style Restaurant
Everyone knows the fast-food staples available in the UK such as McDonalds and Burger King, but here we’ll take a look at some of the UK’s top American-inspired restaurant options.
Launched in Arlington, Virginia in 1986, Five Guys gives Brits the chance to sample a true American tradition. Starting out by concentrating on ‘burgers and fries – cooked to perfection’, Five Guys has branched out to offer a range of hotdogs, sandwiches and milkshakes across 92 restaurants in the UK.
Five Guys truly cares about the quality of its food, selling Irish beef in its UK outlets, and cooking everything from scratch, without the use of frozen ingredients. What’s more, customers can customise their menu choices to their heart’s content, with over 250,000 burger, hotdog and sandwich topping combinations and 1,000 milkshake flavour combinations.
Ed’s Easy Diner
This restaurant chain has not crossed the Atlantic from the US, but still offers a truly authentic US experience. Founded in Soho in 1987, Ed’s Easy Diner takes on the guise of a 1950s American diner, providing customers with burgers and hotdogs, as well as the opportunity to choose their own rock’n’roll tracks from table-top ‘dime’ boxes.
Ed’s Easy Diner can be found in 24 locations across the UK and has successfully established itself on the British high street, receiving an average of 33 applications for every job post available. The restaurant also has a distinctive induction programme, willing to take on inexperienced workers who have the right attitude. Ed’s Easy Diner will train applicants from scratch according to company values so that customers can always rely on being served by upbeat, positive people.
American Franchise Restaurants
US restaurants are clearly lucrative business ventures, so let’s see which American-inspired food franchises are available at Point Franchise.
As the second-largest food brand in Europe, SUBWAY is a failsafe franchise option. Starting life as ‘Pete’s Super Submarines’ in 1965, 17-year-old college student Fred DeLuca. Given an initial investment of $1,000 by nuclear physicist, Peter Buck, DeLuca opened his first branch of the sandwich shop in Connecticut.
SUBWAY was introduced to the world three years later, in 1968, and has since gone on to open 43,000 stores in more than 110 countries worldwide. Due to the success of the brand, investors should be prepared to put £100,000–£200,000 into their franchise and will benefit from a two-week training course covering essential information.
As well as the many savoury food outlets found on the UK high street, there are also a host of US food franchises that offer sweet treats to the people of Great Britain. Baskin Robbins is just one such franchise, serving ice-cream, milkshakes, smoothies and fruit creams. The product of a joint business venture by Burt Baskin and Irv Robbins, this ice-cream store has built a highly successful business model, opening 7,300 outlets in 50 countries since the start of its journey in 1945.
This ice-cream franchise offers so much more than traditional US indulgences, taking an innovative approach to its menu options, which include mousse-textured ice-creams and dessert ingredients, such as apple pie and cheesecake. A total investment of £500,000 will grant franchisees access to expert guidance in a number of areas. Investors can rely on assistance with site selection, management systems, food safety and health and safety. Ongoing support is also provided in the form of quarterly franchisee meetings, where investors can network with other franchisees.
As its name suggests, this franchise concentrates on another US institution. Originating in Quincy, Massachusetts, Dunkin’ Donuts was established by Bill Roseburg in 1950. Specialising in doughnuts and coffee – and the combination of the two! – this franchise has more than 11,000 stores in 31 countries. On average, Dunkin’ Donuts serves more than five million customers every day, and over 30 cups of coffee every second.
The brand is looking for experienced franchisees who are prepared to invest in a minimum of 20 Dunkin’ Donuts outlets in a given timeframe. However, ample support will be provided, as well as access to world-class tools and resources. Franchisees who invest in this global brand will be joining a network of stores that not only care about the quality of their offerings, serving only coffee made from Fairtrade espresso beans, but that also have the potential for huge returns on investments.
South American Restaurant
While North American food tradition has firmly established itself in Britain, South American restaurants are a less familiar sight in the UK. However, some franchises are seeing success on a smaller scale.
Las Iguanas is a casual dining restaurant which provides an authentic taste of Brazil, Mexico, Peru and Argentina. Customers can choose from various dishes and tapas options made by hand and with fresh ingredients. The Latin American franchise also offers a menu of premium cocktails, which can be purchased with a two-for-one discount on ‘Happy Days’. Customers with a sweet-tooth won’t miss out either, with a range of yummy South American-inspired desserts including Churros and Dulce de Leche Macadamia Cheesecake.
With a total investment of £700,000 and a franchise fee of £25,000, investors can open their very own Las Iguanas franchise, adding to the 55 restaurants currently operating in the UK. Franchisees can rest assured that they will be supported every step of the way, benefitting from the brand’s training scheme, access to an online operations portal and ongoing quarterly business reviews. With a range of support measures in place, franchisees are sure to see success.
Alice Tuffery, Point Franchise ©
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