Marketing can be the making or the breaking of your business. The last thing that any dedicated business owner or franchisee wants to see, having gone through all the rigours of setting up your own business, is no interest in what you’re offering. To prevent that from happening, here are some top marketing tips for your outdoor fitness franchise
Marketing your outdoor fitness franchise has two main advantages. The first is that outdoor franchises are more popular than ever, owing to the various levels of Covid restrictions facing the UK. Second, marketing these kinds of franchises is anything but complex.
The UK is a known fitness hotspot [Statista], meaning that if you build a fitness franchise, customers will very quickly come looking for you. But with lots of different fitness businesses up and down the UK, you’ll need to find a way to stand out from the competition. And to help you do exactly that, here are our top five tips.
Tips for marketing your outdoor fitness franchise
Step one of any marketing campaign needs to be investing in the right software. Even if you are only buying access to an online data viewing platform, you will need a way of interpreting and reading the successes and shortcomings of your marketing campaigns.
Marketing has come a long way from the hope and see approach to the advertising of years past. Today’s far more powerful data-driven marketing campaigns make use of extensive data gathering and analysis to ensure that campaigns reach the audience they are designed to reach.
So if you weren’t already, it’s time to put your money where your mouth is: invest in the right technology and get those adverts in front of the eyes they’re supposed to reach.
Data-driven marketing is the approach of optimising brand communications based on customer information. Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI).
2. Highlight your uniqueness
Every business is unique. Whether it’s your staff that makes your business stand out or something you do specifically, put your business front and centre of everything you do. In marketing, many of the strangest and most unique campaigns have often gone on to find great success, so don’t be afraid to produce marketing materials that match your own organisation.
Omnichannel marketing is an essential tool in the arsenal of any business looking to market their services. Where only a few short years ago, the different parts of a business’ marketing department would have operated somewhat individually to each other, it’s now vitally important that each of the different parts of a business’ marketing work together to create a positive customer experience.
Particularly in a sector as competitive as fitness, even just having a very easy customer experience can make a big difference between gaining and losing customers, so upgrading your marketing to an omnichannel capability might just prove to be a highly efficient way of marketing your business.
Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience. This includes physical (e.g. stores) and digital channels (e.g. websites).
- Marketing Evolution
4. Social Media
If it wasn’t already, your business needs to be on social media. One of the keys to running your own outdoor fitness franchise is highlighting how important a healthy, active lifestyle can be to people’s wellbeing and mental outlook. Whether you’re showing how fun fitness can be on platforms like Snapchat or Instagram, or running targeted ads on key demographics on Facebook, good social media marketing can make or break your business.
5. Success stories
As fitness is a results-driven business, there is one major thing fitness businesses can do that other businesses can’t: sharing success stories. You’ll be working closely with lots of driven people to achieve the fitness results they want. And, once those goals have been reached, you need to make sure you’re sharing their life-changing stories everywhere.
Once potential clients see the benefits that your outdoor fitness services can bring to them, people will feel more confident and motivated to get stuck into your own fitness business.
In the fitness world, success stories are powerful. When a potential client sees how you helped someone who looks like them, it makes them feel like they can do it too.
Franchising opportunities in the outdoor fitness sector
If you think you can put together a sharp fitness marketing strategy, you might just have what it takes to run an outdoor fitness franchise. If so, you could do far worse than considering running your own fitness franchise with Sportscool.
If you like the idea of coaching future generations towards finding a healthy and balanced lifestyle, all while making some exciting profits in the process, Sportscool could be for you. This ambitious franchise operates nationwide, delivering sports, yoga and dance coaching to the next generation.
There’s lots of flexibility when it comes to running your own Sportscool franchise, so if you’re looking for a satisfying and profitable franchise to work with, read on.
- Being a Sportscool franchise: Whether or not you’re already a qualified coach, you can still run your own Sportscool business if you have the right skills and personality.
- How much you need to invest: You’ll need to make an investment of around £24,995 + VAT, depending on the size and scale of your business. There are third-party financial support options depending on your credit history.
- What you get for your investment: This franchise is jam-packed with experienced sports coached by the dozen who are on hand to kickstart your business and personal growth. As part of your franchising package, you’ll be given sports equipment, accountancy fees, your first year’s public liability insurance covered, HR support, ongoing development and ongoing sales support.
Kickstart your outdoor fitness franchise with a sharp marketing strategy
Marketing is at the heart of every successful business, and with the above five tips, you should be in a great place to start your very own fitness franchise. If you’re looking for more supportive resources, have a look at the top four outdoor fitness trends you should be tapping into and some of top fitness franchises you should be considering.
Elliott Fudge, Point Franchise ©