If you’re interested in starting your own florist franchise, you need to know that you have the tools to succeed. The tools to grow and develop a thriving and profitable flower shop franchise over time. One of these tools is good marketing strategy and, in this article, you’ll discover five top tips for marketing your new investment.
The floristry industry is booming, and the sector’s market size is estimated to be around £403 million [IBISWorld]. If you love flowers and you think you could thrive as a business owner, there’s no better investment to make. Start running a florist franchise today, and combine the strong demand for florists in the UK with all the marketing know-how you’ll discover below.
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5 marketing tips for growing your flower shop franchise
When you’re building a business plan for your flower shop, marketing should be considered in this plan and marketing strategies should be laid out. But just because you’ve laid them out once, doesn’t mean you can keep relying on the same strategies forever. The best marketing strategies are regularly assessed and updated according to trends, industry changes, and data on what works and what doesn’t. Here are five tips that will help you to create (and maintain) solid marketing plans for your florist franchise...
1. Create a strong website
As a business owner, an online presence is necessary for growth and success. If you’re making a career change with a florist franchise, one of your first goals should be to create a strong website to promote your business online. In some cases, this will be something that your franchisor helps you with, but in other cases, it will be your responsibility to build this site from the ground up.
Wherever the responsibility lies for creating a website which is easy-to-navigate, quick-to-load and SEO friendly, don’t allow shortcuts to be taken with one of your franchise’s main promotional mediums. A website helps to establish credibility, and an SEO friendly website will appear more quickly in search results, generating more leads and traffic.
Beginning with your website, it's vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business.
- Nicole Leinbach-Reyhle, Forbes
2. Get active on social media
One of the most effective ways that you’ll be able to promote your brand and business online is via social media, and social media marketing (also known as SMM) is a fantastic way to communicate and connect with customers. Over 53% of the world’s population is on social media [HubSpot], so that’s a huge potential audience for your content. The main advantages of taking your advertising efforts to social media are:
- The cost-effective nature of the advertising method
- The chance to promote products and services on highly-trafficked platforms
- The chance to increase brand awareness and website traffic
- The opportunity to speak directly with customers
- The ability to receive feedback directly from customers and better understand their needs and demands
Photo sharing sites like Instagram are pretty much made for industries like floristry, and many of the top florist franchises in the UK take advantage of this perfect match by sharing beautiful, highly engaging floral photographs. Often, these photographs are then liked and re-shared far beyond the brand’s core audience, generating new interest and new leads on a regular basis.
3. Focus on building strong business relationships
In terms of what it takes to run a successful florist franchise, one of the most important traits is the ability to build strong relationships. This is going to be particularly helpful to you on the marketing side of things. For one, a good relationship with your franchisor will see you receiving all the marketing support you need, and even potentially offering input on national-level marketing strategies that affect the whole network.
Strong connections with local businesses and suppliers in your industry will also greatly help you out. You might find yourself able, if you invest in these kinds of connections, to develop a mutually beneficial marketing agreement. In partnership with a wedding planning company, for instance, you could each recommend each other's services, sharing the business and spreading the success.
>> Read more:
- What is the Marketing Fee and Why is it Necessary?
- Developing an effective franchise marketing plan
- Try Out These 8 Outside-the-Box Marketing Ideas to Grow Your Business and Engage Your Customers
- 10 Tips for Building Truly Effective Social Media Marketing Campaigns
- Franchising 101: 8 Essential Marketing Strategies for Promoting Your Business
- Franchising 101: 6 Tips for Building Customer Loyalty Through Marketing
4. Run email marketing campaigns
Four billion people use email every day and 64% of small businesses use email marketing to reach customers [HubSpot]. Though it might seem like an old-fashioned option, email marketing is still an extremely powerful tool when utilised successfully. Here are just a few reasons to consider running email marketing campaigns and promotions to advertise your flower franchise:
- The cost of email marketing is low (especially relative to other methods)
- You’ll reach a different audience
- You can deliver targeted and personalised messages to your customers
- You can deliver a wide range of content, from weekly newsletters to exclusive discounts
- You can gather and measure valuable data around things like engagement and CTR (click through rate)
5. Invest in curb appeal and flower shop aesthetic
When you become a florist, you’ll quickly realise that your flower shop is the heart of your business, and your customers will very much judge that book by its cover. Floral arrangements are so heavily centred around presentation, and if you can’t present your store and storefront attractively, customers will wonder: What does that say about your products?
Take the time to create breathtaking, beautiful window displays, and use the equally well-decorated interior of your flower shop as a space in which to impress customers and host events, showcasing your stock and securing orders every step of the way.
Start a florist franchise and enjoy running your own business today
If reading this article has left you more certain than ever that you’d love to enter the floristry industry, but you’re wondering how to choose the florist franchise that’s right for you, consider investing with Endura Roses. Endura Roses is a unique and thriving franchise business which specialises in preserved floral arrangements and bouquets, and you can become a franchisee for a minimum initial investment of £50,000, with franchise fees of £15,000 and a total investment cost of £120,000.
Cara Squires, Point Franchise ©