Do you enjoy teaching others and seeing your knowledge make a positive impact, all while earning money and building a profitable business? If yes, a tutoring franchise sounds right up your street. Thrive in the huge, in-demand education industry with these four tips for running a tutoring business effectively and efficiently.
If you’d love to make a career change with a tutoring franchise, you’ll be pleased to know that the tutoring industry is doing better than ever post-COVID, with many parents retaining these services for their kids long after schools have reopened. There are up to 100,000 private tutors currently working and earning in the UK [The Tutor’s Association], and with these tips in hand, you could soon be among that number.
Why start a tutoring franchise?
There are many different reasons to consider becoming a tutor. As mentioned above, demand is high right now for high-quality tutoring services. Plus, franchising itself comes with many pros, such as the ability to benefit from a proven business model and an existing customer base, and the fact that you’re provided with a huge amount of training and support that really sets you up for commercial success. Here are some of the biggest advantages that you’ll enjoy while running a tutoring franchise:
- The ability to quickly recoup your usually low-cost initial investment
- The chance to have a positive, meaningful influence on the world around you
- The opportunity to work in a field that you’re truly passionate about
- The flexible working hours and good work/life balance
- The ability to find the niche/investment type that best suits you within a huge range
4 tips for running a tutoring franchise
If you’re thinking about starting your own tutoring business, you need to understand that the education industry is undeniably competitive. When you’re running a franchise in the tutoring sector, you’ll have to do everything you can to carve out a space for yourself if you want to achieve long-term success. These four post-investment tips should help you on your way...
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1. Create and regularly update your tutoring franchise’s business plan
Updating your business plan is essential to keep all your information up to date. It might need updating to show a change in physical location, alter your business goals, add a new business partner, or similar adjustments.
Creating a business plan is something you should have done early on in your business’s life, likely during or just after the initial investment phase. If you don’t have one, and your tutoring franchise is already up and running, be sure to create one as soon as possible, including an executive summary, a business description, product/service descriptions, a management summary, some market analysis, some operational/location details, some sales and marketing plans and some financial projections.
Once this document is created (and conclusive), be sure to keep it regularly updated and in line with the current goals and objectives of your franchise. That way, you can continue to accurately measure your progress. You can also share your business plan with your franchisor regularly to ensure that both parties always remain on the same page.
2. Put plenty of effort and time into the recruitment process
Some of the top tutoring franchise investment opportunities in the UK are managerial in nature, and if you’re running a tutoring franchise of this type, coordinating a team of trusted, quality tutors is absolutely make or break. These are the people to whom you’re entrusting your clients to, and though recruitment can be an expensive and long process, it’s worth it to see a positive end result for all parties.
When customers are unhappy with the service or product they receive, there’s a whopping 91% chance they won’t do business with you again [Lee Resources], and in an industry where repeat custom is absolutely the name of the game, this is an outcome you should seek to avoid at all costs.
3. Make room for marketing, the lifeblood of any successful business
Marketing might seem intimidating, and it might be something you’re tempted to leave to your franchisor or let fall by the wayside. But the fact is this: Well-marketed businesses with a strong brand voice do better than their less-marketing-friendly counterparts. You should be marketing your franchise wherever and however you can if you’re truly committed to building a strong base of loyal local customers. Here are just a few of the essential strategies you should be implementing:
- Sharing great reviews and testimonials whenever you receive them
- Regularly updating your well-designed, quick-to-load and mobile-friendly website
- Making every piece of content you share count and serve a strong purpose
- Using social media regularly to build a deeper connection and reach a new audience
- Building relationships with the local news media to gain exposure
- Building mutually beneficial relationships with other local businesses to gain referrals
- Connecting with your community through charitable work/hosting events/etc.
4. Never stop learning and developing your own knowledge base
A tutoring franchise is a type of education franchise, and if you’re working in education, you should know very well that learning is a life-long pursuit. You don’t ever reach a point, professionally or otherwise, where you know all you need to know about your craft and there’s nothing left to discover. Especially in such a rapidly changing world full of new tutoring developments and new tutoring trends. Commit to your professional development, and keep it up.
[Continued professional development] has been shown to increase teacher motivation, confidence and commitment to teaching. Learning new skills and applying them in the classroom can lead to a more stimulating and effective teaching environment.
- British Educational Suppliers Association
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Become a franchisee in the tutoring industry and start a new professional adventure
Hopefully, you now understand a little more about the ins and outs of running a successful tutoring franchise. For even more info, discover a day in the life of a tutoring franchise owner. To start browsing your options, check out Point Franchise’s huge range of tutoring franchise investment opportunities. Are you more Boost Education, Jam Coding or Angela’s Swim School?
Lily Sweeney, Point Franchise ©