“We’re not a bar or a club; we’re something entirely new.” Juraj Perisic, Founder of Georgy Shooters Bar

Founder Juraj Perisic, better known as George, shares how Georgy Shooters Bar is redefining nightlife with its playful, high-energy shooter concept, and why franchisees around the world are eager to join the fun.

Shaun M Jooste, writer

Published at 05/11/2025 , Reading time: 3 min

“We’re not a bar or a club; we’re something entirely new.” Juraj Perisic, Founder of Georgy Shooters Bar

What started as a bold idea in nightlife has evolved into a franchise concept unlike anything else on the market. Georgy Shooters Bar, founded by Juraj “George” Perisic, combines laughter, energy, and creativity in an interactive social space where guests connect over cheeky shooter names and unforgettable experiences. With its UV-lit interiors, charismatic bartenders, and 50+ original drink recipes, Georgy transforms a simple night out into a full-blown event.

In this interview, George discusses what makes the concept so different, how it delivers strong profits for franchisees, and why it’s attracting attention from investors and nightlife lovers across the globe.

Can you tell us what makes Georgy Shooters Bar stand out?

Georgy is all about fun and connection. There are no tables, just one big bar glowing under UV lights, loud music, and a crowd ready to enjoy the night. We serve only our own shooters, over 50 original recipes with cheeky names and unique flavours. It’s playful, bold, and never boring.

What are the main strengths of your franchise model?

We’ve built Georgy to be lean and efficient. There’s low investment, minimal staff, and huge profit margins thanks to our exclusive shooter concept. Everything has been designed for quick service and maximum energy: the bar, the drinks, and the workflow. Franchisees love how simple it is to operate.

How do you ensure consistency and quality across locations?

Every Georgy bar looks and feels the same, from the lighting to the sound system. We provide a turnkey setup, full training, and detailed guides for every recipe and process. Our support team checks in regularly to make sure every location delivers the same high-energy experience.

How does Georgy fit current nightlife trends?

The nightlife scene is changing fast. People want something interactive and social, not just another pub. At Georgy, we bring them together through music, games, and laughter. It’s about connecting with others and having a great time, not just drinking.

What support do franchisees receive after launch?

We stay closely involved. Our team visits regularly, reviews performance, and helps bar franchisees improve. We also adapt recipes to local ingredients and trends if needed. Everything we’ve learned over the years is built into the system, so franchisees can grow quickly without trial and error.

Where do you see Georgy in the next few years?

We’re expanding across Europe first, key cities where people love to go out and try new things. The model is compact and scalable, so growth is fast. But most importantly, we’re building a community of franchisees who share the same energy and vision.

A global nightlife movement in the making

Georgy Shooters Bar is more than a business. It’s a new way to experience nightlife. With a proven model, strong margins, and a concept that thrives on energy and connection, George’s vision is reshaping how people socialise around the world. For franchisees, it’s not just an investment: it’s an invitation to join a growing global movement built on fun, creativity, and unforgettable nights.

Shaun M Jooste, writer

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