Underwear franchise opportunities

Competition in the UK lingerie market has been hotting up, making it a great time to consider becoming your own boss with an underwear franchise.

This is partly because people are far more concerned with what goes under their clothes than before. Additionally, major overseas brands have arrived to shake up the market, including US lingerie giant Victoria’s Secret. UK manufacturers and retailers have been inspired to grow their product ranges, to button up a share of the highly lucrative £1.5 billion British market in undies.

Getting a leg up in underwear franchising

UK shops now offer not just practical everyday wear, but purely for fun lingerie too. There is also a greater emphasis on underwear that gives women confidence – including promoting the health benefits of a well-fitting bra. Men are less influenced by fashion in underwear, but their ranges are expanding too. Franchise opportunities are plentiful and varied.

Perhaps one of the most impressive success stories in the lingerie sector is Ann Summers, which still offers party plan franchises but also supports a network of independent stores carrying their brand and products. British lingerie retailer Boux Avenue is spreading across the UK and the rest of Europe too. Ulla Popken is a German brand seeking UK franchise partners for lingerie and other clothing for larger sized ladies. Niche underwear sectors include the Bra Lady network, promoting and retailing nursing and mastectomy underwear.

Underwear franchise vs. solo

Going it alone in underwear retailing pits you against formidable opposition. Underwear franchises provide respected and recognisable branding as well as access to a ready-made customer base. As it’s a highly price sensitive sector, the buying power of big companies is key too. Underwear franchise partners get favourable prices on the latest lines, as well as help with auxiliary costs such as insurance, training, marketing and technology.

Wondering where to start in finding an underwear franchise that fits you? Contact us today for a drawer full of great ideas and your perfect match.

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