The NHS may offer dentist practices a guaranteed income stream, but for many qualified dentists the squeeze on costs makes a private or mixed practice far more feasible and attractive. This route also enables entrepreneurs to start up more creative and niche dental hygiene businesses in their chosen geographical location.
Many decide that tying their own skills and experience to an existing, successful business model provides even greater financial security. A dental franchise means you are still your own boss, but you have the backing and guidance of a company that has an established and respected brand, and robust business management systems in place.
Smaller independent dental services can find it hard to compete with the big players, particularly as people are shopping around more and being careful what they spend on dental work. Though the dentistry sector is still worth tens of billions of pounds, there is evidence that austerity has led to a 13% fall in the amount British people are prepared to spend.
Getting your share of that could pivot on the marketing support of a dental franchiser – including a well-designed website. Maintaining profitability can come down to taking advantage of the buying power of a franchiser, providing you with preferential rates on equipment and supplies.
Among the successful companies seeking to expand their network of franchisees is the UltraSmile dentistry brand, the UK’s private practice of the year. Damira Dental Studios, mydentist and Neem Tree are also seeking new dental hygiene franchisees. Are you leaning towards a more niche dental franchise? Among the choices is Bright White Smiles, a cosmetic teeth whitening service.
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