Your Mortgage Plus explains the value of referrals

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The network of expert brokers is known for its range of high-quality services, but for franchisees, securing those first few clients is often the hardest part.

From house purchases to remortgaging, Your Mortgage Plus advisors are there for their clients every step of the way. Still, the mortgage broker franchise acknowledges that for its hard-working franchisees, getting the word out about a new franchise location and securing new business can take some time.

According to Your Mortgage Plus, “There are a variety of different approaches that have been adopted by our network of franchisees in the past, ranging from aggressively marketing on social media to attending networking events and many more.” After a time, leads begin to come in - particularly once advisors have some good reviews to point to and have been able to deliver their quality service and leave a good impression a few times over. At this point, “They will begin to recommend you to their friends, family and work colleagues.”

This widening net of recommendations - where one person recommends you, and the next, and the next, is often called a referral pipeline, and in the finance industry, it “can form a major cross-section of the cases you are generating, particularly after you have been established for a reasonable amount of time”.

When you join the Your Mortgage Plus network, you don’t just gain these kinds of referrals. You also enjoy “the chance of collecting referred work directly from another financial professional, without having to do a spot of marketing yourself”. One example is a recent case, completed with Pepper Money. This case, a property purchase in Kent, was a referral from a commercial finance broker in the network, and it ended up providing the franchisee with a total commission of just under £2000. Find out more about franchising with Your Mortgage Plus via the company’s profile page, linked above.

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