Tutor Doctor, the world-leading tutoring franchise bares an exciting new look for its global brand.
Tutor Doctor kicks off 2018 with a striking new look for the company’s new global branding. With a boldcolour palette, canny imagery and thought-provoking messaging, Tutor Doctor’s new look promises to turn heads and reel in the lure. Tutor Doctor’s director of global franchise support, Tim Morris sheds some light on the franchise’s new look: “The start of the year was the perfect time to reveal our new branding here in the UK – it’s a big change and it’s been a huge undertaking because every single element has been broken down and rebuilt with our values and our passion for making a difference ingrained in every way. It’s fresh, forward thinking and most importantly, captures the essence of what we do here: help students to find clarity and confidence in their own learning.”
Tutor Doctor presented its brand spanking new look at their annual ‘Dream, Believe and Achieve’ (DBA) conference in Toronto in July 2017. The brands’ new and improved look is the result of a yearlong collaboration between franchisees, tutors, customers, head office and the helping hand of award-winning marketing and branding consultancy, McKee Wallwork and Co. Branding expert and author, Steve McKee said: “Our objective was to unearth, articulate and execute a brand identity embraced by franchisee, tutors and clients, resulting in increased franchise and corporate profitability and ultimately, leading to Tutor Doctor’s recognition as the leader for student success.”
Tutor Doctor’s rebranding that emphasises on ‘thinking caps’ come in all shapes and sizes, is designed to appeal to students, parents, schools, colleges and local authorities alike. Tutor Doctor’s new look will be featured in its 500 plus franchises across 16 countries worldwide and 55 franchise business owners in the UK. Tutor Doctor Berkshire franchisee, Joanna Butler, said: “To see the new branding unveiled at DBA was amazing; the level of detail and profiling and creativity that has gone into the process was remarkable – and the end-result is inspired! We’ve already had wonderful feedback from new customers telling us that we really stood out from the crowd.”
Debra-Derieux Matos, Point Franchise ©
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