Travelodge’s new recruitment campaign targets unemployed British parents in preparation for Brexit.
The hotel chain Travelodge hopes to increase the number of job applications it receives from workers within the UK and is particularly targeting parents who are finding it difficult to return to work.
The hiring campaign is a preventative measure aiming to compensate for a lack of applicants from the European Union as a result of Brexit. With almost a third of the workforce currently comprising EU employees, the hotel franchise has decided to take positive action.
Travelodge Chief Executive Peter Gowers explained: “We’ve become more proactive. We can’t wait around like two men on a park bench waiting for Godot for the Government to decide what the post-Brexit machine is going to be. We are preparing in earnest for post-Brexit Britain.”
With plans to launch 100 new hotels over the next five years, Travelodge will recruit 3,000 workers across the country to fill reception, restaurant and housekeeping roles as well as in the company’s head office.
The franchise hopes that their range of different vacancies with flexible hours will represent an attractive prospect for parents, who will be able to work around family commitments. While there are roughly two million parents currently unemployed in the UK, research by YouGov suggests that 86 percent want to return to work but find rigid working hours problematic.
Mr Gowers continued, “We see vast untapped potential in parents who want to return to work. We’ve based our new programme on making it easier than ever for mums and dads to work around the school run and climb the career ladder whilst raising their family.”
Founded in 1985, Travelodge has worked to establish over 560 hotels in major cities across the UK, Ireland and Spain. The company continues to develop the brand and has recently invested £100 million in modernising and upgrading over 30,000 rooms across their network.
Alice Tuffery, Point Franchise ©
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