The Wheel Specialist celebrates post-lockdown success

The Wheel Specialist franchise
The Wheel Specialist The Formula One of automotive franchises

The country’s leading alloy wheel repair, refurbishment and customisation franchise

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The Wheel Specialist is on the lookout for new investors to take the franchise to new territories, following impressive post-lockdown sales.

The car franchise has been pleasantly surprised to see a significant rise in customer enquiries since the network re-opened in July. According to Jack Murphy, Managing Director of The Wheel Specialist, the business has seen unprecedented success:

“July saw a huge post-lockdown bounceback with our customer numbers up 13 percent over July 2019. It was our best month ever with a 10.3 percent increase in business on our previous best month across the franchise.”

Regional branch owners were also relieved to welcome customers back in large numbers. Caroline McVey, who owns a location in Burnley Ribble Valley with her husband Eddie, said:

“The first four weeks after re-opening we were absolutely run off our feet. It was the busiest month we've ever had. At first the lockdown closure was terrifying but we got great support from head office and we still had leads coming in from The Wheel Specialist website.”

The Wheel Specialist is set to maximise efficiency as the business gets up and running again, thanks to its brand new Contactless Customer Processing System (CCPS). This smartphone-based technology cuts out paperwork and physical signatures, as well as many other face-to-face transactions.

MD Jack explained:

“Our franchisees say it is fast, easy to use and creates a more user-friendly customer experience. It also increases traceability, which helps with quality control and customer service.”

The franchise is now looking to boost its rate of expansion, with the aim of launching between six and 10 new branches per year from 2021 onwards. Jack revealed:

“We are looking for management franchisees with the skills to run a team of technicians and deliver exemplary customer service. We've got the customer demand, a proven business model and the technology to ensure expansion - now all we need is your ambition and energy too.”

To request more information and get the application process started, visit The Wheel Specialist’s franchise page here on Point Franchise.

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