Subway has got people talking with its new protein bowls, filled with meaty options.
The sandwich franchise has added to its diverse range of ‘subs’ with a new selection of ‘protein bowls’. The menu items include the fillings of original subs, served without the bread. Customers can turn any footlong into a protein bowl.
While the new additions contain “the same portion of protein, vegetables, cheese and sauce” as their ‘sub’ counterparts, they have roughly twice the amount of meat in a Subway salad. In total, there are 11 different options currently on offer in the franchise’s virtual menu, including Black Forest Ham, Meatball Marinara and Tuna.
At the moment, Subway is also running a promotional deal, allowing customers to spend an extra $2 and double the amount of protein in their bowl or footlong sandwich. Although this is a limited-time offer, protein bowls are here to stay.
The new additions could prove popular among followers of the ‘Keto’ diet, which involves eating foods with a high-fat, low-carb make-up. It’s been rising in popularity over the last few years, and could help Subway find new customers.
To announce the launch of the new protein bowls, Subway has teamed up with former NFL Pro Bowler Marshawn Lynch. Along with NFL player Keenan Allen, they’re introducing the Subway Pro Teen Awards.
High school football fans can submit videos of their “best pro moves, craziest catches, hardest tackles and longest throws or kicks for a chance to be one of 20 winning players”. Those who catch the attention of the judges will be sent a personalised video from Lynch and an invitation to attend a virtual awards event with Allen. Plus, Subway will present them with a $1,500 scholarship.
Alice Tuffery, Point Franchise ©
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