A profitable 2016 led Skechers to expand its presence across the UK and Ireland, with a new headquarter in St. Albans, Hertfordshire - a sprawling 17,500 sq ft facility with offices and 9 product showrooms fully equipped with state-of-the-art audio-visual interactive systems that offer theatre-like displays revealing the latest products range with camera link projections for close-ups.
Skechers chief operating officer and chief financial officer of the brand, David Weinberg, said: “Skechers’ European business played a pivotal role in our first quarter 2016 record sales of $978 million – and in particular, the United Kingdom, which achieved one of our largest year-over-year dollar gains by shipping a million and a half pairs during that period.”
When asked about the group’s investment in its European infrastructure and expansion, Weinberg added: “We’re confident that these operational investments, including the new headquarters in the U.K., will help bring us closer to our goal of growing our international sector into half of our total business over the next few years.”
Skecher country manager, Pete Youell, pointed out: “Our business in the U.K. and Ireland has grown substantially over the last five years, and Skechers is now established as one of the premier footwear brands in this market. With our broad appeal and family footwear offering, we believe, that through continual product innovations and increased brand awareness, we will continue to grow here to become even bigger and stronger in this strategically important marketplace.”
The Editorial Team, Point Franchise ©
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